Migration Guide
Move from Klaviyo to Bento with zero guesswork.
Complete guide to migrating from Klaviyo to Bento. Export your profiles, flows, and segments with our step-by-step migration process.
Migration Flow
A practical migration plan from Klaviyo to Bento
This guide follows a simple sequence: export cleanly, map data correctly, then validate before cutover. No generic product pitch, just the steps your team needs.
Stage 1
Export checklist
- 1Log in to Klaviyo
Go to Klaviyo.com and log in with your credentials. Navigate to the Audience section.
- 2Export Profiles
Go to Audience > Lists & Segments. Select your main list and click 'Export'. Choose CSV format and include all profile properties.
- 3Export Segments
For each segment you want to recreate, export the members. Note the segment conditions so you can rebuild them in Bento using tags.
- 4Document Flows
Review your active Flows and document the triggers, timing, and email content. You'll rebuild these as Sequences and Automations in Bento.
- 5Export Suppression List
Go to Audience > Suppressed Profiles. Export unsubscribed and bounced contacts separately to ensure you don't email them in Bento.
Stage 2
Data portability map
Know in advance what imports directly and what may require a rebuild.
Stage 3
Validate and cut over
Treat cutover like launch QA. Validate your highest-risk paths first, then move sending traffic.
Switching from Klaviyo can be done in one focused session
We help you map lists, rebuild key automations, and validate deliverability before cutover so your first week on Bento is smooth.
Operator Notes
Klaviyo to Bento language map
Keep this open while rebuilding flows. It maps terminology and highlights what to do first during migration QA.
- ProfilePerson
A contact with an email address in your database
- ListTag/Segment
Bento uses tags and segments instead of lists
- SegmentSegment
Dynamic groups based on rules - works similarly
- FlowSequence/Automation
Automated email sequences triggered by events
- CampaignBroadcast
One-time email sends to a group
- MetricEvent
Actions tracked from your website or app
- Custom PropertyField
Custom data attached to a person
Tips
- Export your data before making any changes to your Klaviyo account
- Test with your own email first after importing to Bento
- Keep Klaviyo running during the transition period
- Rebuild your most important flows first, then migrate less critical ones
Watchouts
- Email history does not transfer - you'll start fresh in Bento
- Flow logic may need adjustment as Bento's automation works differently
- Ensure suppressed contacts are imported to avoid compliance issues
Keep Exploring
Other migration playbooks
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