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Migration Guide

Move from Klaviyo to Bento with zero guesswork.

Complete guide to migrating from Klaviyo to Bento. Export your profiles, flows, and segments with our step-by-step migration process.

mediummigration2-4 hours3 core transfers ready
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Migration Flow

A practical migration plan from Klaviyo to Bento

This guide follows a simple sequence: export cleanly, map data correctly, then validate before cutover. No generic product pitch, just the steps your team needs.

1Export from Klaviyo
2Transfer and map in Bento
3Validate and launch

Stage 1

Export checklist

  1. 1Log in to Klaviyo

    Go to Klaviyo.com and log in with your credentials. Navigate to the Audience section.

  2. 2Export Profiles

    Go to Audience > Lists & Segments. Select your main list and click 'Export'. Choose CSV format and include all profile properties.

  3. 3Export Segments

    For each segment you want to recreate, export the members. Note the segment conditions so you can rebuild them in Bento using tags.

  4. 4Document Flows

    Review your active Flows and document the triggers, timing, and email content. You'll rebuild these as Sequences and Automations in Bento.

  5. 5Export Suppression List

    Go to Audience > Suppressed Profiles. Export unsubscribed and bounced contacts separately to ensure you don't email them in Bento.

Export Steps
Export checklistKlaviyo → Bento
1
Log in to Klaviyo
2
Export Profiles
3
Export Segments
0 of 5 steps complete
Data Transfer
Migration coverageKlaviyo → Bento
Subscribers
Pending
Tags
Pending
Custom Fields
Pending
Automations
Pending
Templates
Pending
Commerce Data
Pending
Transferring data from Klaviyo...

Stage 2

Data portability map

Know in advance what imports directly and what may require a rebuild.

SubscribersFull transfer
TagsFull transfer
Custom fieldsFull transfer
AutomationsRebuild in Bento
TemplatesRebuild in Bento
Email historyNot portable
Commerce dataPartial transfer

Stage 3

Validate and cut over

Treat cutover like launch QA. Validate your highest-risk paths first, then move sending traffic.

Send a seed-list test from Bento and verify rendering, links, and tracking.
Compare list and segment counts against Klaviyo before your first live send.
Rebuild high-value automations first, then test each trigger path before cutover.
Keep Klaviyo running for a short overlap while you monitor deliverability in Bento.
Open detailed migration docs
Migration Process
White‑glove migrationETA: 24–48 hours
0%
Bento
Contacts & TagsPending
Custom FieldsPending
AutomationsPending
24-48 hour white-glove migration
Migration

Switching from Klaviyo can be done in one focused session

We help you map lists, rebuild key automations, and validate deliverability before cutover so your first week on Bento is smooth.

Your current ESP
BentoBento
Progress0%
Contacts and attributesPending
Lists and segmentsPending
Templates and flowsPending
Sending setupPending
Migration complete! Ready to send.

Operator Notes

Klaviyo to Bento language map

Keep this open while rebuilding flows. It maps terminology and highlights what to do first during migration QA.

KlaviyoBento
  • ProfilePerson

    A contact with an email address in your database

  • ListTag/Segment

    Bento uses tags and segments instead of lists

  • SegmentSegment

    Dynamic groups based on rules - works similarly

  • FlowSequence/Automation

    Automated email sequences triggered by events

  • CampaignBroadcast

    One-time email sends to a group

  • MetricEvent

    Actions tracked from your website or app

  • Custom PropertyField

    Custom data attached to a person

Tips

  • Export your data before making any changes to your Klaviyo account
  • Test with your own email first after importing to Bento
  • Keep Klaviyo running during the transition period
  • Rebuild your most important flows first, then migrate less critical ones

Watchouts

  • Email history does not transfer - you'll start fresh in Bento
  • Flow logic may need adjustment as Bento's automation works differently
  • Ensure suppressed contacts are imported to avoid compliance issues

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Ready to leave Klaviyo?

Move with confidence: export cleanly, import safely, and launch on Bento with migration support from our team.

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