BentoMigrate from Mailchimp to Bento
Step-by-step guide to migrating from Mailchimp to Bento. Export your contacts, tags, and automations with our easy migration process.
Migration Steps and Data Transfer
DATA TRANSFER
What transfers from Mailchimp?
Here's what data we can migrate from your current platform to Bento.
Contacts & Segments
All your subscribers, tags, and custom fields transfer seamlessly.
Email History
Email history transfers partially based on platform limitations.
Commerce Data
Commerce data may require reconnection to your store.
STEP-BY-STEP
Export from Mailchimp
Follow these steps to export your data and prepare for migration.
1. Log in to Mailchimp
Go to Mailchimp.com and log in. Navigate to the Audience section from the main menu.
2. Export Audience
Go to Audience > All contacts. Click 'Export Audience' and select 'Export as CSV'. This will include all contacts with their tags and merge fields.
3. Export Segments
If you have segments you want to recreate, document their conditions. You can export segment members separately for reference.
WHY SWITCH
Why migrate from Mailchimp?
Here's why teams are making the switch to Bento.
Reason 1
No audience limits or email caps. Send unlimited emails without worrying about overages.
Reason 2
Advanced automation without the complexity. Build powerful workflows that actually work.
Reason 3
Real deliverability infrastructure. Not just promises - actual tools to land in inboxes.
TERMINOLOGY & MIGRATION GUIDE
Mailchimp → Bento Translation
Different platforms use different terms. Here's how Mailchimp concepts map to Bento, plus tips for a smooth migration.
Your contact database
Individual subscriber
Labels for categorization - works the same
Custom data attached to contacts
Dynamic groups based on criteria
Automated workflows
One-time email sends
Contacts who shouldn't receive email
Migration Tips
- Mailchimp exports are straightforward CSV files - easy to clean up
- Your tags will transfer directly as Bento tags
- Test your import with a small segment first
- Keep Mailchimp active until you've verified everything in Bento
Watch Out For
- Mailchimp's complex automation paths may need simplification in Bento
- Some merge field formats may need adjustment
- Make sure to import archived contacts to your suppression list
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