Migration path

Migration Guide

Move from Mailchimp to Bento with zero guesswork.

Step-by-step guide to migrating from Mailchimp to Bento. Export your contacts, tags, and automations with our easy migration process.

easymigration1-2 hours3 core transfers ready

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Migration Flow

A practical migration plan from Mailchimp to Bento

This guide follows a simple sequence: export cleanly, map data correctly, then validate before cutover. No generic product pitch, just the steps your team needs.

1Export from Mailchimp

2Transfer and map in Bento

3Validate and launch

Stage 1

Export checklist

1Log in to Mailchimp
Go to Mailchimp.com and log in. Navigate to the Audience section from the main menu.
2Export Audience
Go to Audience > All contacts. Click 'Export Audience' and select 'Export as CSV'. This will include all contacts with their tags and merge fields.
3Export Segments
If you have segments you want to recreate, document their conditions. You can export segment members separately for reference.
4Document Automations
Go to Automations and review your active customer journeys. Note triggers, timing, and email content for each.
5Export Unsubscribed and Cleaned Contacts
Export unsubscribed and cleaned contacts separately. Import these into Bento's suppression list.

Export Steps

Export checklistMailchimp → Bento

0 of 5 steps complete

Data Transfer

Migration coverageMailchimp → Bento

Transferring data from Mailchimp...

Stage 2

Data portability map

Know in advance what imports directly and what may require a rebuild.

SubscribersFull transfer

TagsFull transfer

Custom fieldsFull transfer

AutomationsRebuild in Bento

TemplatesRebuild in Bento

Email historyNot portable

Commerce dataPartial transfer

Stage 3

Validate and cut over

Treat cutover like launch QA. Validate your highest-risk paths first, then move sending traffic.

Send a seed-list test from Bento and verify rendering, links, and tracking.

Compare list and segment counts against Mailchimp before your first live send.

Rebuild high-value automations first, then test each trigger path before cutover.

Keep Mailchimp running for a short overlap while you monitor deliverability in Bento.

Open detailed migration docs

Migration Process

White‑glove migrationETA: 24–48 hours

24-48 hour white-glove migration

Migration

Switching from Mailchimp can be done in one focused session

We help you map lists, rebuild key automations, and validate deliverability before cutover so your first week on Bento is smooth.

Your current ESP

Bento

Progress0%

Contacts and attributesPending

Lists and segmentsPending

Templates and flowsPending

Sending setupPending

Migration complete! Ready to send.

Operator Notes

Mailchimp to Bento language map

Keep this open while rebuilding flows. It maps terminology and highlights what to do first during migration QA.

Mailchimp→Bento

AudiencePeople
Your contact database
ContactPerson
Individual subscriber
TagTag
Labels for categorization - works the same
Merge FieldField
Custom data attached to contacts
SegmentSegment
Dynamic groups based on criteria
Customer JourneyAutomation/Sequence
Automated workflows
CampaignBroadcast
One-time email sends
ArchiveSuppress
Contacts who shouldn't receive email

Tips

Mailchimp exports are straightforward CSV files - easy to clean up
Your tags will transfer directly as Bento tags
Test your import with a small segment first
Keep Mailchimp active until you've verified everything in Bento

Watchouts

Mailchimp's complex automation paths may need simplification in Bento
Some merge field formats may need adjustment
Make sure to import archived contacts to your suppression list

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Move with confidence: export cleanly, import safely, and launch on Bento with migration support from our team.

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