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Deliverability Letter

The better Pardot alternative

Bento gives B2B teams the deliverability, flexibility and pricing transparency they miss in Pardot without the overhead of a heavy Salesforce implementation. Keep powerful automation while simplifying your stack, paying only for contacts you actually email.

Trusted by these companies who switch to Bento

Why Switch from Pardot to Bento

PRICING

Pay $0.01 per identified user with unlimited emails and unlimited team members. All features included from day one.

No hidden fees, no email limits. Pay only for identified visitors, not every email you send.

Value-based pricing

Simple, transparent pricing with all features included from day one.

Unlimited emails

Send as many emails as you want without worrying about overage charges.

No surprises

Simple, predictable billing that scales with your business.

The Hidden Cost of 'Cheaper' Plans
Others
Base Plan+$49
Advanced Automation+$29
Deliverability Tools+$49
Priority Support+$39
API Access+$29
Extra Team Seats+$45
Monthly Total$49/mo
Bento
EverythingIncluded
Advanced Automation
Deliverability Tools
Priority Support
API Access
Extra Team Seats
Monthly Total$30/mo

FEATURES

All-in-one email, automation, transactional messaging, live chat and shared inboxes included from day one.

Get access to our entire feature set from day one. No upgrade tiers or feature gating.

No feature limits

Access all of Bento's powerful features from day one.

Advanced automation

Create sophisticated customer journeys with our visual automation builder.

Real analytics

Get accurate reporting without inflated metrics.

All Features Included
⚡Automations
📧Broadcasts
🔄Sequences
🎯Segments
🧪A/B Testing
📊Analytics
💬Live Chat
📝Forms
All features included on every plan

MIGRATION

Built-in deliverability tooling, anonymous event tracking and free email validation to keep more B2B campaigns in the inbox.

Our team handles your entire migration process, ensuring zero data loss and minimal downtime.

Full data transfer

Our expert team will handle your entire Pardot migration.

24-48 hour setup

Most migrations are completed within 1-2 days.

Dedicated support

Get 1-on-1 help throughout the entire migration process.

Migration Process
📤
Bento
Contacts & TagsTransferred
Custom FieldsTransferred
Email HistoryTransferred
AutomationsTransferred
24-48 hour white-glove migration
Feature Comparison

Bento vs Pardot

A side-by-side look at what each platform offers. We aim for accuracy, but let us know if you spot anything off.

3 advantages
Features Bento has that Pardot doesn't
Bento Logo
Bento
Pardot logo
Pardot
Native Salesforce CRM integration
Pardot lives inside the Salesforce ecosystem, while Bento connects flexibly to multiple data sources.
Connects to Salesforce via API, webhooks and third-party integrations
Visual automation builder
Both platforms let you build multi-step journeys; Bento focuses on a faster, cleaner builder for operators.
B2B lead scoring and grading
Pardot offers traditional lead scoring and grading; Bento lets you define scoring from any tracked event.
Flexible scoring using events, properties and segments
Account-based marketing tools
Pardot is geared to account-based B2B teams; Bento can mirror account logic with flexible data modeling.
Support for account-style views using segments and metadata
Multi-touch attribution reporting
Pardot ships with Salesforce-centric attribution reports; Bento focuses on clear funnel and revenue views tied to events.
Attribution via events, UTM parameters and revenue tracking
Transactional email API
Bento includes transactional and product email as a first-class feature alongside marketing campaigns.
Available through Salesforce ecosystem, typically configured separately
Anonymous visitor and event tracking before signup
Both can track visitors before they convert; Bento makes anonymous events easy to use in automations from day one.
Value-based pricing (pay for sends, not storage)
Bento uses simple, transparent pricing, while Pardot pricing is tied to the size of your database.
Contact-based, tiered pricing based on mailable prospects
All features included on every plan
Bento includes advanced automation and deliverability tooling without pushing you into higher tiers.
Capabilities vary by edition and add-ons
Built-in deliverability infrastructure and reputation monitoring
Bento ships with authentication guidance, batching controls and monitoring tuned for high inbox placement.
Deliverability relies on Salesforce infrastructure and configuration
Live chat and shared inboxes for sales and success
Pardot focuses on email and forms; Bento adds live chat and shared inboxes so teams can manage conversations in one place.
Free email validation
Bento validates addresses so B2B teams keep lists clean without paying for a separate tool.
AI-assisted lead scoring
Pardot offers AI features on higher tiers; Bento focuses on transparent scoring rules that operators can control.
Rule-based and event-driven scoring out of the box
Einstein features available on specific editions
Landing pages and forms builder
Both provide hosted landing pages and forms for B2B campaigns.
In-app messaging and on-site chat
Bento includes chat and in-app style experiences alongside email so you can reach users in more channels.
Batched and pausable sending controls
Bento makes it simple to batch, throttle or pause sends when you need tighter control on deliverability.
Send windows and throttling via configuration
Community and office hours
Bento users get direct access to the team and peers for help and strategy.
Discord community and regular open office hours
Traditional support and partner ecosystem
Implementation complexity
Bento is designed for small, focused teams, while Pardot is usually part of a broader Salesforce rollout.
Lightweight setup that does not require a Salesforce admin
Often implemented and maintained by Salesforce admins or partners

Compare to other platforms

See how Bento stacks up against other email marketing tools

Questions about switching from Pardot

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