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Bento
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Marketing Cloud Account Engagement (formerly Pardot) logo
Marketing Cloud Account Engagement (formerly Pardot)

The better Pardot alternative

Bento gives B2B teams the deliverability, flexibility and pricing transparency they miss in Pardot without the overhead of a heavy Salesforce implementation. Keep powerful automation while simplifying your stack, paying only for identified users in your account.

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Why Switch from Marketing Cloud Account Engagement (formerly Pardot) to Bento

PRICING

Pay $0.01 per identified user with unlimited emails and unlimited team members. All features included from day one.

No hidden fees, no email limits. Pay only for identified visitors, not every email you send.

Per-user pricing icon

Per-user pricing

Simple, transparent pricing with all features included from day one.

Unlimited emails icon

Unlimited emails

Send as many emails as you want without worrying about overage charges.

No surprises icon

No surprises

Simple, predictable billing that scales with your business.

FEATURES

All-in-one email, automation, transactional messaging, live chat and shared inboxes included from day one.

Get access to our entire feature set from day one. No upgrade tiers or feature gating.

No feature limits icon

No feature limits

Access all of Bento's powerful features from day one.

Advanced automation icon

Advanced automation

Create sophisticated customer journeys with our visual automation builder.

Real analytics icon

Real analytics

Get accurate reporting without inflated metrics.

MIGRATION

Built-in deliverability tooling, anonymous event tracking and free email validation to keep more B2B campaigns in the inbox.

Our team handles your entire migration process, ensuring zero data loss and minimal downtime.

Full data transfer icon

Full data transfer

Our expert team will handle your entire Marketing Cloud Account Engagement (formerly Pardot) migration.

24-48 hour setup icon

24-48 hour setup

Most migrations are completed within 1-2 days.

Dedicated support icon

Dedicated support

Get 1-on-1 help throughout the entire migration process.

Migration

Switching from Marketing Cloud Account Engagement (formerly Pardot) is easy

Import your contacts, recreate templates, and start sending in under a day. Our team handles your entire Marketing Cloud Account Engagement (formerly Pardot) migration.

Your current ESP
BentoBento
Progress0%
Contacts & TagsPending
TemplatesPending
AutomationsPending
SegmentsPending
Migration complete! Ready to send.
Feature Comparison

Bento vs Marketing Cloud Account Engagement (formerly Pardot)

A side-by-side look at core features and plan limits. We aim for accuracy, but let us know if you spot anything off.

3 advantages
Features Bento has that Marketing Cloud Account Engagement (formerly Pardot) does not
Feature
Bento Logo
Bento
Marketing Cloud Account Engagement (formerly Pardot) logo
Marketing Cloud Account Engagement (formerly Pardot)
Native Salesforce CRM integration
Pardot lives inside the Salesforce ecosystem, while Bento connects flexibly to multiple data sources.
Connects to Salesforce via API, webhooks and third-party integrations
Visual automation builder
Both platforms let you build multi-step journeys; Bento focuses on a faster, cleaner builder for operators.
B2B lead scoring and grading
Pardot offers traditional lead scoring and grading; Bento lets you define scoring from any tracked event.
Flexible scoring using events, properties and segments
Account-based marketing tools
Pardot is geared to account-based B2B teams; Bento can mirror account logic with flexible data modeling.
Support for account-style views using segments and metadata
Multi-touch attribution reporting
Pardot ships with Salesforce-centric attribution reports; Bento focuses on clear funnel and revenue views tied to events.
Attribution via events, UTM parameters and revenue tracking
Transactional email API
Bento includes transactional and product email as a first-class feature alongside marketing campaigns.
Available through Salesforce ecosystem, typically configured separately
Anonymous visitor and event tracking before signup
Both can track visitors before they convert; Bento makes anonymous events easy to use in automations from day one.
Value-based pricing (pay for sends, not storage)
Bento uses simple, transparent pricing, while Pardot pricing is tied to the size of your database.
Contact-based, tiered pricing based on mailable prospects
All features included on every plan
Bento includes advanced automation and deliverability tooling without pushing you into higher tiers.
Capabilities vary by edition and add-ons
Built-in deliverability infrastructure and reputation monitoring
Bento ships with authentication guidance, batching controls and monitoring tuned for high inbox placement.
Deliverability relies on Salesforce infrastructure and configuration
Live chat and shared inboxes for sales and success
Pardot focuses on email and forms; Bento adds live chat and shared inboxes so teams can manage conversations in one place.
Free email validation
Bento validates addresses so B2B teams keep lists clean without paying for a separate tool.
AI-assisted lead scoring
Pardot offers AI features on higher tiers; Bento focuses on transparent scoring rules that operators can control.
Rule-based and event-driven scoring out of the box
Einstein features available on specific editions
Landing pages and forms builder
Both provide hosted landing pages and forms for B2B campaigns.
In-app messaging and on-site chat
Bento includes chat and in-app style experiences alongside email so you can reach users in more channels.
Batched and pausable sending controls
Bento makes it simple to batch, throttle or pause sends when you need tighter control on deliverability.
Send windows and throttling via configuration
Community and office hours
Bento users get direct access to the team and peers for help and strategy.
Discord community and regular open office hours
Traditional support and partner ecosystem
Implementation complexity
Bento is designed for small, focused teams, while Pardot is usually part of a broader Salesforce rollout.
Lightweight setup that does not require a Salesforce admin
Often implemented and maintained by Salesforce admins or partners

Questions about switching from Marketing Cloud Account Engagement (formerly Pardot)

Ready to switch from Marketing Cloud Account Engagement (formerly Pardot)?

Start your free trial today and see why teams are making the switch to Bento.

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