BentoMigrate from Iterable to Bento
Follow this step-by-step guide to migrate from Iterable to Bento. Export users, lists, and key workflows from Iterable and rebuild them with cleaner pricing and deliverability.
Migration Steps and Data Transfer
DATA TRANSFER
What transfers from Iterable?
Here's what data we can migrate from your current platform to Bento.
Contacts & Segments
All your subscribers, tags, and custom fields transfer seamlessly.
Email History
Email history transfers partially based on platform limitations.
Commerce Data
Commerce data may require reconnection to your store.
STEP-BY-STEP
Export from Iterable
Follow these steps to export your data and prepare for migration.
1. Audit your Iterable project
Log in to Iterable, review your projects, lists, and workflows, and decide which audiences and journeys you actually want to move.
2. Export users and lists from Iterable
Go to Audience and export your users or specific contact lists as CSV with all profile fields and subscription statuses included.
3. Export suppression and opt-out data
From your Audience or Compliance views, export unsubscribed, bounced, and suppressed contacts so you can import them as do-not-email records in Bento.
WHY SWITCH
Why migrate from Iterable?
Here's why teams are making the switch to Bento.
Reason 1
Pay $0.01 per identified user with unlimited emails and unlimited team members. All features included from day one.
Reason 2
All features included from day one with built-in deliverability tooling, free validation, and batched sending controls instead of layered add-ons and upsells.
Reason 3
Operator-friendly platform with anonymous event tracking, live chat, shared inboxes, and a real community that helps you get more from every send.
TERMINOLOGY & MIGRATION GUIDE
Iterable → Bento Translation
Different platforms use different terms. Here's how Iterable concepts map to Bento, plus tips for a smooth migration.
Top-level account where your data, users, and messaging live.
A single contact with identifiers like email, device, and custom fields.
Fixed groups of people you manage with flexible tags in Bento.
Rule-based audiences that update automatically from events and fields.
One-time sends such as newsletters or promotions to a defined audience.
Automated flows that react to events, time delays, and conditions.
Tracked action like a sign up, purchase, or page view used to trigger messaging.
Structured data you can reference in emails and automations.
Migration Tips
- Export and back up your Iterable data before changing any project or list settings.
- Start by importing a smaller cohort into Bento to test sequences and deliverability before moving your entire audience.
- Rebuild your most valuable journeys first, like welcome, cart, or reactivation flows, then migrate less critical campaigns.
- Keep Iterable running in parallel for a short overlap so you do not miss time-sensitive messages during the switch.
- Use Bento's free email validation and batched sending when you first mail a migrated list to protect your sender reputation.
Watch Out For
- Detailed email engagement history and event logs in Iterable do not transfer into Bento, so reporting starts fresh.
- Complex experiments and multi-channel workflows need to be rebuilt in Bento's automation builder rather than imported directly.
- Make sure suppression and opt-out data is imported correctly so you do not accidentally email people who previously unsubscribed.
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