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Bento
Bento Logo
vs
SMTP2GO logo
SMTP2GO

The better SMTP2GO alternative

Get SMTP-level deliverability plus full marketing automation in one platform. Switch from SMTP2GO to Bento to run product, transactional, and marketing email from a single, operator-friendly hub.

G2 LeaderCapterra ShortlistSOC-2 Compliant

Why Switch from SMTP2GO to Bento

PRICING

All-in-one platform for marketing, product, and transactional email instead of a standalone SMTP relay

No hidden fees, no email limits. Pay only for identified visitors, not every email you send.

Per-user pricing icon

Per-user pricing

Simple, transparent pricing with all features included from day one.

Unlimited emails icon

Unlimited emails

Send as many emails as you want without worrying about overage charges.

No surprises icon

No surprises

Simple, predictable billing that scales with your business.

FEATURES

Per-user pricing with unlimited emails and all features included from day one

Get access to our entire feature set from day one. No upgrade tiers or feature gating.

No feature limits icon

No feature limits

Access all of Bento's powerful features from day one.

Advanced automation icon

Advanced automation

Create sophisticated customer journeys with our visual automation builder.

Real analytics icon

Real analytics

Get accurate reporting without inflated metrics.

MIGRATION

Built-in deliverability infrastructure, anonymous event tracking, live chat, shared inboxes, and free email validation

Our team handles your entire migration process, ensuring zero data loss and minimal downtime.

Full data transfer icon

Full data transfer

Our expert team will handle your entire SMTP2GO migration.

24-48 hour setup icon

24-48 hour setup

Most migrations are completed within 1-2 days.

Dedicated support icon

Dedicated support

Get 1-on-1 help throughout the entire migration process.

Migration

Switching from SMTP2GO is easy

Import your contacts, recreate templates, and start sending in under a day. Our team handles your entire SMTP2GO migration.

Your current ESP
BentoBento
Progress0%
Contacts & TagsPending
TemplatesPending
AutomationsPending
SegmentsPending
Migration complete! Ready to send.
Feature Comparison

Bento vs SMTP2GO

A side-by-side look at core features and plan limits. We aim for accuracy, but let us know if you spot anything off.

8 advantages
Features Bento has that SMTP2GO does not
Feature
Bento Logo
Bento
SMTP2GO logo
SMTP2GO
SMTP relay
Both support SMTP for sending email from apps and servers.
HTTP API for sending
Both offer an API; Bento also layers rich event tracking on top.
Transactional email delivery
Reliable delivery for receipts, password resets, and product emails.
Email marketing campaigns
Bento sends newsletters and promotions natively; SMTP2GO focuses on relay only.
Visual automation workflows
Behavior-based journeys, onboarding flows, and lifecycle email in Bento.
Anonymous event tracking before signup
Track behavior before someone signs up, then connect it when they convert.
Shared inbox and live chat
Bento includes shared inboxes and site chat; SMTP2GO is email infrastructure only.
Deliverability monitoring and tools
Both care about deliverability; Bento bundles monitoring, reputation tools, and batching controls.
Basic
Free email validation
Clean bad addresses in Bento before you send.
Batched and paused sending
Fine-grained control in Bento for warmups, pausing, and smoothing traffic spikes.
Basic throttling
Segmentation and behavioral targeting
Target by behavior, events, and attributes in Bento; SMTP2GO does not manage marketing lists.
Revenue and engagement analytics
Bento ties engagement and revenue back to emails; SMTP2GO focuses on delivery stats.
Templates and drag-and-drop editor
Both support templates; Bento adds a full visual editor for campaigns and automations.
Subaccounts and team access
Both support multi-user setups; Bento also adds collaboration tools like shared inboxes.
Dedicated IP addresses
Both can support dedicated IPs; Bento advises based on volume and reputation needs.
Available where needed
Included on higher plans; extra IPs as add-ons
Discord community and office hours
Get direct access to the Bento team and other operators.
All features included across plans
Bento unlocks everything from day one instead of gating features behind higher tiers.
Features vary by plan

Compare to other platforms

See how Bento stacks up against other email marketing tools

Questions about switching from SMTP2GO

Ready to switch from SMTP2GO?

Start your free trial today and see why teams are making the switch to Bento.

Free30-day trial·No credit card required·Book a demo