Should I Use Subdomains For Sending Email?
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Catch-All
Also known as: Accept-all
A catch-all is a server configuration that accepts emails sent to any address at a domain, even if the specific mailbox doesn't exist.
A catch-all setup ensures that no email is lost due to typos. If you email randomtypo@bento.com and the domain is set to catch-all, the server will accept the message instead of bouncing it.
While useful for businesses to capture leads, catch-all domains are a headache for email marketers. Because the server accepts everything initially, it's impossible to verify if an address is real during list cleaning. Later, the server might silently delete the message or send a delayed bounce.
High numbers of catch-all addresses on your list can lower your engagement rates and mask hygiene problems until it's too late.
Related Terms
Shared Server(Shared IP)
A shared server is an email server and IP address that many companies use to send their emails. Your messages go out from the same place as other senders, so you share the same reputation.
Learn more →Dedicated Server(Dedicated IP)
A dedicated server is a private email server with its own IP address that only your company uses to send email. It gives you direct control over your sender reputation and delivery results.
Learn more →Domain Reputation
How trusted your sending domain is by email providers like Gmail and Outlook. A strong domain reputation keeps your emails in the inbox instead of spam.
Learn more →Revenue Per Email Sent (RPE)(RPE)
Revenue Per Email Sent (RPE) tells you how much money you make on average from each email you send. You find it by dividing the money from a campaign by the number of emails sent.
Learn more →