The Benefits of Using a Dedicated IP for Email (vs. Shared IPs)
Find out about the benefits of using a dedicated IP vs. shared IP for your email address.
Dedicated Server
Also known as: Dedicated IP
A dedicated server is a private email server with its own IP address that only your company uses to send email. It gives you direct control over your sender reputation and delivery results.
A dedicated server in email is your own private lane for sending messages. You send from an IP address that is used only by your business. No other brand shares that traffic with you. Your results come from your own sending habits, not from other people's mistakes.
Businesses use dedicated servers when email is a major revenue or product channel. If you send high volumes or rely on critical messages like receipts and password resets, a dedicated setup can keep those emails more stable. Internet providers track how your IP behaves over time. With a clean list and steady sending, you can build a strong reputation that helps more emails land in the inbox.
If you move to a dedicated server, start slow. Warm the IP by first sending to your most engaged subscribers, then increase volume week by week. Keep your list clean and avoid sudden spikes in sending. This steady pattern helps providers trust your traffic faster.
Related Terms
Shared Server(Shared IP)
A shared server is an email server and IP address that many companies use to send their emails. Your messages go out from the same place as other senders, so you share the same reputation.
Learn more →Dedicated IP(Dedicated Server)
An IP address used only by your business to send email. It helps higher volume senders control their own reputation instead of sharing it with others.
Learn more →Abandoned Cart Email(Cart Abandonment Email)
An automated email that goes out when someone adds items to their cart but leaves without buying. These emails show what they left behind and usually include a direct link back to their cart. Most businesses send a series of 2-3 reminders over a few days, sometimes sweetening the deal with a discount or free shipping offer.
Learn more →Reputation(Sender Reputation)
Sender reputation is the trust score mailbox providers give your emails based on how you send and how people react. It helps decide if your messages land in the inbox or get pushed to spam.
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