The Benefits of Using a Dedicated IP for Email (vs. Shared IPs)
Find out about the benefits of using a dedicated IP vs. shared IP for your email address.
Dedicated IP
Also known as: Dedicated Server
An IP address used only by your business to send email. It helps higher volume senders control their own reputation instead of sharing it with others.
A dedicated IP is a unique internet address that only your emails use. When you send from it, no other company shares that path into the inbox. Email providers see that IP as tied to your domain and sending habits. Over time, they learn what to expect from you.
This control matters most when you send a lot of email. On shared IPs, your deliverability can drop if other senders have poor lists or send spam. On a dedicated IP, the reputation depends on your own list quality and sending behavior. Good habits are rewarded with more consistent inbox placement.
A dedicated IP works best when you send at steady volume. Start by sending to your most engaged subscribers and grow the volume slowly so inbox providers can trust the new IP. Keep an eye on bounces, spam complaints, and engagement. If those numbers stay healthy, your dedicated IP will stay in good standing.
Related Terms
Dedicated Server(Dedicated IP)
A dedicated server is a private email server with its own IP address that only your company uses to send email. It gives you direct control over your sender reputation and delivery results.
Learn more →Reputation(Sender Reputation)
Sender reputation is the trust score mailbox providers give your emails based on how you send and how people react. It helps decide if your messages land in the inbox or get pushed to spam.
Learn more →Abandoned Cart Email(Cart Abandonment Email)
An automated email that goes out when someone adds items to their cart but leaves without buying. These emails show what they left behind and usually include a direct link back to their cart. Most businesses send a series of 2-3 reminders over a few days, sometimes sweetening the deal with a discount or free shipping offer.
Learn more →Domain Reputation
How trusted your sending domain is by email providers like Gmail and Outlook. A strong domain reputation keeps your emails in the inbox instead of spam.
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