Monitoring Domain Reputation to Engage in Practices That Make You a Reliable Sender
Looking to learn how domain reputation impacts your deliverability? You've found the right guide!
Domain Reputation
How trusted your sending domain is by email providers like Gmail and Outlook. A strong domain reputation keeps your emails in the inbox instead of spam.
Domain reputation is the trust score for your sending domain. Email providers look at how people handle your emails. They watch opens, clicks, spam reports, and bounces. Over time they decide if your domain is safe or risky.
When your domain reputation is strong, more emails reach the inbox. Marketing campaigns work better, and important account or order emails arrive on time. If your reputation drops, more email goes to spam or gets blocked. This hurts revenue, support, and customer trust.
To protect your domain reputation, send only to people who expect to hear from you. Remove cold or inactive contacts on a regular schedule. Start slowly when you use a new domain and send first to your most engaged subscribers. Watch bounce and spam complaint rates so you can fix problems early.
Related Terms
Reputation(Sender Reputation)
Sender reputation is the trust score mailbox providers give your emails based on how you send and how people react. It helps decide if your messages land in the inbox or get pushed to spam.
Learn more →Google Postmaster Tools(GPT)
Google Postmaster Tools is a free dashboard provided by Gmail that shows senders data about their domain reputation, spam rate, and authentication.
Learn more →Spam Trap(Honeypot Address)
A spam trap is an email address used by inbox providers to spot bad or careless senders. Hitting one damages your sender reputation and makes it more likely your emails go to spam.
Learn more →Authentication
The process of proving to inbox providers that your emails really come from your domain. It helps stop spoofing and keeps more of your messages out of spam.
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