Why Are My Emails Going to Spam?
Learn why your emails are going to spam and how to fix inbox placement. Understand spam filters, reputation issues, and deliverability best practices.
Google Postmaster Tools
Also known as: GPT
Google Postmaster Tools is a free dashboard provided by Gmail that shows senders data about their domain reputation, spam rate, and authentication.
Google Postmaster Tools (GPT) is the source of truth for your reputation at Gmail. Since Gmail does not provide traditional "feedback loops" for individual spam complaints, GPT is the only way to know your aggregate spam rate.
The dashboard tracks metrics like Domain Reputation (High, Medium, Low, Bad), IP Reputation, Authentication success (SPF/DKIM/DMARC), and encryption rates.
Maintaining a spam rate below 0.1% (and never exceeding 0.3%) in Postmaster Tools is critical. If your domain reputation drops to "Low" or "Bad," your emails will automatically be sent to the spam folder.
Related Terms
Domain Reputation
How trusted your sending domain is by email providers like Gmail and Outlook. A strong domain reputation keeps your emails in the inbox instead of spam.
Learn more →Authentication
The process of proving to inbox providers that your emails really come from your domain. It helps stop spoofing and keeps more of your messages out of spam.
Learn more →Spam
Spam is any email sent to someone without their clear permission or after they have lost interest in hearing from you. It is email that feels unwanted or irrelevant to the person receiving it.
Learn more →Reputation(Sender Reputation)
Sender reputation is the trust score mailbox providers give your emails based on how you send and how people react. It helps decide if your messages land in the inbox or get pushed to spam.
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