Sending Reputation and Sender Score: What Are They and Why Are They Important?
Sender reputation determines whether your emails end up in the spam folder or in someone's inbox. That makes it pretty important. Read about the sign...
Reputation
Also known as: Sender Reputation
Sender reputation is the trust score mailbox providers give your emails based on how you send and how people react. It helps decide if your messages land in the inbox or get pushed to spam.
Sender reputation is your email track record in the eyes of mailbox providers like Gmail and Outlook. They look at how often people open, click, reply, or ignore your messages. The more people engage, the more they trust you. If people delete your emails or mark them as spam, your reputation drops.
When reputation is strong, more of your emails reach the inbox and you get better results from the same list. When it slips, messages start to land in spam or get blocked without clear errors. That means wasted budget, weaker campaigns, and customers who never see important updates. Keeping a healthy reputation protects both your revenue and your brand.
You can protect your reputation by sending only to people who asked to hear from you, starting with your most engaged subscribers, and removing cold contacts on a regular schedule. Watch metrics like spam complaints, bounce rates, and sudden drops in opens so you can react early. Make it easy to unsubscribe so unhappy contacts leave cleanly instead of hitting the spam button. A steady, predictable sending pattern is almost always safer than big one off blasts.
Related Terms
Sender Score
Sender Score is a 0 to 100 rating of your sending reputation. A higher score means inbox providers are more likely to trust your emails and keep them out of spam.
Learn more →Domain Reputation
How trusted your sending domain is by email providers like Gmail and Outlook. A strong domain reputation keeps your emails in the inbox instead of spam.
Learn more →Spam Trap(Honeypot Address)
A spam trap is an email address used by inbox providers to spot bad or careless senders. Hitting one damages your sender reputation and makes it more likely your emails go to spam.
Learn more →Feedback Loop (FBL)(FBL)
A feedback loop is a system where inbox providers tell you when someone marks your emails as spam. It gives you a clear signal so you can remove complainers fast and protect your sender reputation.
Learn more →Related Articles About Reputation
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