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Better email for Ruby on Rails

Integrate Bento seamlessly with your Rails application. Send transactional emails, onboard new users, and run marketing campaigns — all with our simple Ruby gem.





Trusted by Rails developers worldwide
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Why Rails developers choose Bento

Before Bento

  • Too Many Apps

  • Complex SMTP Setup

  • Limited Tracking

  • No Marketing Automation

  • Poor Email Deliverability

After Bento

  • Automated Email Flows

  • Simple Ruby Gem Integration

  • Advanced Analytics

  • Visual Automation Builder

  • Optimized Deliverability

Meet your new favorite marketing platform

Seamless Rails Integration

Drop in our Ruby gem and start sending beautiful emails from your Rails app in minutes.

Transactional & Marketing Combined

Send password resets, welcome emails, and marketing campaigns from one unified platform.

Advanced User Segmentation

Segment users based on Rails model attributes and behavioral data automatically.

Developer-Friendly API

Clean, RESTful API that feels natural in your Rails application architecture.

The first thing that you notice in comparison to other tools - customer service and constant customer feedback-based improvements. This tool is created for it's users.

Polina S.

Polina S.

IPInfo

Everything you need for Rails email marketing

From transactional emails to marketing automation, integrate Bento seamlessly into your Rails workflow.

RUBY GEM

Install with one command

Install our Ruby gem and you're ready to send emails from your Rails app.

Install with one command

Transactional Email

Password resets, confirmations & more

Our Ruby gem supports ActionMailer for critical transactional emails with better deliverability.

User Onboarding

Automate new user workflows

Trigger personalized onboarding sequences when users sign up or complete actions.

MARKETING AUTOMATION

Visual automation builder

Create sophisticated email sequences and automations using our visual builder.

Visual automation builder

ANALYTICS & TRACKING

Track everything that matters

Monitor opens, clicks, conversions and tie them back to where they matter.

Track everything that matters

Bento integrates with your Rails stack

Works beautifully with the tools and gems you're already using in your Rails application.

Easy ActionMailer integration.

Simple RubyGem installation.

Send all your emails from one place.

Real ways to use Bento in your Rails application

Onboarding Series

Onboarding Series

Guide new users with a personalized email onboarding series that activates users into paying customers.

Product Newsletters

Product Newsletters

Send segmented broadcast campaigns for monthly updates, upsells, or important announcements.

Live Chat Support

Live Chat Support

Provide real-time support through Bento's centralized inbox, giving users the help they need when they need it.

Unified Email

Unified Email

Send product, marketing, and transactional in one place.

See why Rails developers love Bento

Join thousands of Rails developers who trust Bento for their email marketing and automation needs.

The first thing that you notice in comparison to other tools - customer service and constant customer feedback-based improvements. This tool is created for it's users.

Polina S.
Polina S.
IPInfo

Bento is great for entrepreneurs because you get all of there features for a flat pricing per contact. There aren't any upsells, locked features, or hidden products. You get the entire suite of amazing marketing features that you can use on your entire emailing list. It's great and replaced a lot of other software for us.

Kiril C.
Kiril C.
Software Engineer

With Bento it's like having the founder @jessethanley sitting next to you, inspiring you and letting you test the limits of his product! This is the overture to a SaaS success story.

Pieter Haijen
Pieter Haijen
Marketer, Optimus

Bento's community is what sets it apart from others. The founder is supportive, close to customers, and listens to them. I feel like my feedback is heard; I'm participating in it's growth.

Lina Abusultan
Lina Abusultan
Marketer

If you're still using Klaviyo or Mailchimp you probably shouldn't be. Bento is the future of email and Jesse is a top founder. Make the switch. You'll be glad you did.

Scott Harding
Scott Harding
PITT BALM

I just signed up to Bento with amazing personalised support and onboarding 🙌 highly recommend. You don’t get this level of service with other SaaS marketing products 😌

Binh Wilson
Binh Wilson
Marketer

Bento has unlocked new and exciting ways for our business to curate personalised customer journeys through the use of workflows resulting in better audience engagement and retention.

Tye Greene
Tye Greene
Vroom.com.au

Bento made it incredibly easy to migrate my two established lists/businesses in. I was able to move across my subscribers and Jesse helped migrate the automations as part of their VIP onboarding process. Since starting to use Bento, I've loved the software more and more and more. A+ experience, I keep referring my friends.

Kai Davis
Kai Davis
Founder

If you need a marketing platform for emails, SMS and everything in between, check out Bento! Been following the product for a couple years now and it keeps getting better. In addition to Jesse Hanley's hyper focus on customer happiness 🖤

Tobias van Schneider
Tobias van Schneider
Founder of Semplice

Glad I made the switch from Klaviyo. I chose Bento, because the price and features were way better than the competitors, plus the support was extremely helpful and friendly.

Brandon G.
Brandon G.
Founder

Just checking the top 10 opened emails and saw that in Bento we're getting double the rate of opens compared to Mailchimp. You have a customer for life right here.

Kurt Philip
Kurt Philip
Founder, Convertica

The amount of awesome people you get to meet simply by building products is unfathomable 🥳 Also I CANNOT believe Jesse Hanley built Bento by himself. Miles ahead of his VC-funded competitors 🚀

Danny Postma
Danny Postma
Founder, Landingfolio

Jesse Hanley is an onboarding wizard. Literally no one is taking it to the level he and his team are, even compared to biz with $XMM of funding. Literal hand-holding through onboarding with video content. A master-class!

Benjamin Borowski
Benjamin Borowski
CTO, Oki Doki Digital

The features they've delivered beat out much of what you see in ActiveCampaign, Klaviyo and all the big players we've used, and they build fast to meet customer needs that pop up.

Mike Brown
Mike Brown
Primal Video

If you’re looking for a great email and marketing automation software with loads of awesome features for your SaaS or eCommerce hit up Bento. Seriously awesome software.

Chris Collinsworth
Chris Collinsworth
Founder, Grazed.com

Having one place to track my advertising, send emails, and engage with my customers across every channel has been game changing for our business at Tanganyika.

Peter Lewis
Peter Lewis
Marketer, Tanganyika

I switched recently so I've only used like 5% of Bento's features, but it's ALREADY way more powerful than my previous tool. Looking forward to getting into the more advanced features soon!

Eric Turner
Eric Turner
Founder, Japan Dev

Just switched to Bento earlier this year, and my email open rate went from 24% to 56% in a month! Click rate went from 2% to 5%! Not sure what magic is at work here, but works for me...

Ricky Willianto
Ricky Willianto
The Ravenry

Overall, I've been paying Bento for almost a year now and we upgraded since. I intend to keep having my subscription on as everything is working smoothly. What I like the most about Bento is the ease of designing your email sequences. You can design it in a visual editor or with a traditional editor. I made the switch from Customer.io because for the quality/price ratio, Bento was leagues above.

Arnaud B.
Arnaud B.
Founder

I get more of my fans to see my emails and I can tell what they are interacting with most to better help me send them content they like.

Bitsy
Bitsy
Founder of iiisekai

Email is a key revenue driver for us and Bento makes it's easy to see what is performing well and makes sure emails are optimal before sending. Their builder makes it easy to make beautiful emails that look and perform great. Setting up triggers is super easy and I'm a novice. The few issues I've had have been resolved on Discord quickly.

Mitchell P.
Mitchell P.
Director

Just sent out our first broadcast last night. Amazing open rate AND we are able to pause a campaign when we saw an error. Removes the stress and ensures quality.

Kshitij Shah
Kshitij Shah
Artlounge

It's a powerful mix of CRM, Marketing Automation, Chat, Workflow, Form and Personalization software that helps your business grow without costing you $1,000 a month.

Chris Lema
Chris Lema
Blogger, ChrisLema.com

The support and community within Bento is hands down the best I've ever seen from any company, ever. Any question I have is always answered quickly and effectively - and I have many questions as someone without a lot of experience in the email marketing field.

Luke Jordan
Luke Jordan
YouTuber

We switched from Klaviyo and immediately saw our open rates double. Unbelievable! The Bento team was fantastic with the onboarding and continues to give great personalized support to us.

Matt Rice
Matt Rice
Founder

The attention to detail from the founding team is unmatched. We're no longer hesitant to send out emails, and don't have to spend 45 mins double-checking settings every time we do.

Alex P.
Alex P.
ScaleMath

So impressed by what Jesse Hanley is doing and excited to be a Bento customer. His product is legit and the support he gives is unreal! I'm excited to support him as a indie SaaS founder but that's just the cherry on top.

Josh Ho
Josh Ho
Founder, Refferal Rock