Transactional vs Bulk Email: Delivery Differences Explained
Learn the differences between transactional and bulk email delivery. Understand how ISPs treat different email types and how to optimize delivery for...
CAN-SPAM
CAN-SPAM is the main email marketing law in the United States. It sets the basic rules for how you can send commercial email and how people can opt out.
CAN-SPAM is the main email marketing law in the United States. It tells you how to send marketing emails without crossing legal lines. It covers who the email is from, what the subject line promises, and how people can unsubscribe. If you send marketing emails to people in the U.S., this law applies to you.
Following CAN-SPAM helps you avoid fines and problems with regulators. It also protects your sender reputation and keeps your emails out of spam folders. Many inbox providers look at things like clear sender info, honest subject lines, and easy unsubscribe links. When you follow the rules, you make it easier for your emails to reach the inbox.
In practice, treat CAN-SPAM as the bare minimum. Always include a simple unsubscribe link, your real business name, and a physical address in every campaign. Keep records of who you emailed and when they opted out. If you use an email platform or hire an agency, make sure they follow these same rules.
Related Terms
Email Marketing
Email marketing is the practice of sending emails to groups of people to build relationships and drive actions like sales or sign ups.
Learn more →Spam
Spam is any email sent to someone without their clear permission or after they have lost interest in hearing from you. It is email that feels unwanted or irrelevant to the person receiving it.
Learn more →Batch Email(Batch Send)
Batch email is when you send the same email to many people at once. Your email platform sends it in groups so you can reach a large list without hurting deliverability.
Learn more →Email Appending
Email appending is when you use a third party to add email addresses to your existing customer records based on other details like name or postal address. It is risky because these people did not ask to hear from you, which often leads to spam complaints and poor deliverability.
Learn more →