The Bento Blog

We've Added Free Email Validation To All Accounts

If you've been in the email marketing industry long enough then you will have inevitably run into problems dealing with fake or spam sign-ups. At Bento, we take the responsibility off your hands and have built tooling to help. Read on to learn more.

Jesse Hanley

Posted 8 days ago Founder

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DMARC: What is it and why is it important?

Want to learn more about email security?

Gracija Atanasovska

Posted about 2 months ago Content team

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DKIM: What is it and why is it important?

Want to learn more about email security?

Gracija Atanasovska

Posted about 2 months ago Content team

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Double opt-in or single opt-in?

Knowing which one to choose is tricky business. We try and help show you how to think about picking the right option for you.

Jesse Hanley

Posted 2 months ago Founder

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Email Automation: What Is It and How Can You Make It More Effective?

Email automation is an essential element in successful email campaigns. Here I talk about what exactly is email automation, why it's important, and how you can make it more effective.

Gracija Atanasovska

Posted 4 months ago Content Team

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All You Need to Know About Email Broadcasts

Email broadcasts are emails sent to all the people on your email list. Here you can read about the types of email broadcasts, as well as some of the golden rules you need to know when sending them.

Gracija Atanasovska

Posted 4 months ago Content Team

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Email Open Rates: Why Do They Matter and How to Improve Them

Email open rates show you the percentage of people who actually open your emails. They're one of the most essential metrics of email marketing. Read more to find out why they're so important, and also some ways to boost them.

Gracija Atanasovska

Posted 4 months ago Content Team

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The Importance of Click Rates in Your Email Marketing Campaign

Click rates are one of the most basic metrics in email marketing. They can tell you how much your customers actually engage with your emails. Find out more about them in this article, along with ways on how to improve them.

Gracija Atanasovska

Posted 4 months ago Content Team

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A Guide on Email Content: Types of Email Content and Ways to Improve It

If you want people to read your email campaigns, then crafting the perfect email content is essential. Here you can find all you need to know about email content - why it's so important, the types of email content, as well as ways to improve it.

Gracija Atanasovska

Posted 4 months ago Content Team

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Sending Reputation and Sender Score: What Are They and Why Are They Important?

Sender reputation determines whether your emails end up in the spam folder or in someone's inbox. That makes it pretty important. Read about the significance of sender reputation and sender score, and how you can improve them in your own email campaign.

Gracija Atanasovska

Posted 4 months ago Content Team

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Noreply Address: Why You Shouldn't Use It in Your Email Campaign

Nowadays, the noreply address is considered a thing of the past. Sure, once they seemed like a good way to avoid a flow of emails, but it's actually proven to be bad for digital marketing. In this article you'll see why that is and what you can do as an alternative to the noreply address.

Gracija Atanasovska

Posted 4 months ago Content Team

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Email Sending Times: What Is the Best Time to Send Your Email?

Email sending times are important for open rates, click rates, customer engagement, sales... The list goes on. When is the best time to send emails? When is the best day? Here you can find answers to this questions, and more!

Gracija Atanasovska

Posted 4 months ago Content Team

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A Guide to Email Sequences: Types, Tips and Examples!

Email sequences are automated emails sent to segments of your email customer list. Here you can find out more about the different types of these emails, and also examples on how to write the best email sequences according to your business goals.

Gracija Atanasovska

Posted 4 months ago Content team

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Email Spam Traps: What Are They and How Can You Avoid Them?

Spam traps can be bad for business. In this article I'll show you how you can recognize them, and I'll also teach you how to avoid them!

Gracija Atanasovska

Posted 4 months ago Content Team

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Browse Abandonment Emails: How To Bring Customers Back Again & Again

A short guide to bringing customers back after they view specific pages on your site.

Farida Khan

Posted 4 months ago Content Writer

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Blacklisted Email: How To Protect Your Emails From Ending Up on a Blacklist

Knowing more about email blacklisting will keep your emails away from being blocked.

Gracija Atanasovska

Posted 4 months ago Content Team

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Email Testing: What To Check Before You Hit Send

Good email testing helps you find out how your email looks to your users, and whether they can read it at all.

Gracija Atanasovska

Posted 4 months ago Content Team

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Thinking Through Abandon Cart For Software Businesses

Ecommerce is doing it, so why isn't your SaaS business? Let us walk you through some of the thinking and best practices that you can implement today.

Jesse Hanley

Posted 5 months ago Founder

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Designing Abandoned Cart Emails For Fun & Profit (Strategic Tips + Examples)

Understand the basics behind abandon cart emails and how to leverage them in your business.

Farida Khan

Posted 5 months ago Content Writer

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How To Craft Email Subject Lines With High Open Rates

There is more to email subject lines than meets the eye. Let me show you why!

Gracija Atanasovska

Posted 5 months ago Content Team

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Crafting A High Converting Welcome Series for Your Ecommerce Store

Looking to convert your customers again and again? Look no further than a well craft welcome sequence.

Farida Khan

Posted 5 months ago Content Writer