The Bento Blog

We help you get better at email and marketing: detailed tutorials, case studies and opinion pieces from marketing practitioners and industry experts alike.

Awesome Reactivation Email Templates

Gracija Atanasovska

Content team

What is Dynamic Email Content?

Gracija Atanasovska

Content team

How to create an Ecommerce email marketing calendar

Nuno Sancha

Writer

How to plan holiday email marketing campaigns for Ecommerce

Nuno Sancha

Writer

Ecommerce Email Marketing Strategy

Nuno Sancha

Writer

Test your email marketing strategy

Nuno Sancha

Writer

How to Do Effective Mass Email Marketing

Gracija Atanasovska

Content Team

9 Tips to Help You Improve Your Email Engagement Rates

Gracija Atanasovska

Content team

Why Are My Emails Getting Blocked?

Gracija Atanasovska

Content team

Bounce Rates: Why They Can’t Be Ignored (And Why They’re Not Always Bad): A Blog About Hard Bounce and Soft Bounce Rates

Gracija Atanasovska

Content team

4 Easy Ways to Increase Deliverability of Your Email: A Blog on Increasing Email Deliverability

Gracija Atanasovska

Content team

How to Check Your Email IP Reputation & Blacklists Online

Gracija Atanasovska

Content Team

A Quick Look at Email Spam Traps - Using & Avoiding

Gracija Atanasovska

Content Team

The Benefits of Using a Dedicated IP for Email (vs. Shared IPs)

Gracija Atanasovska

Content Team

Growing your email list — the right way

Nuno Sancha

Writer

5 mistakes that may be hurting your email marketing efforts

Nuno Sancha

Writer

Permission and Reciprocity — two good concepts that marketers ruined

Nuno Sancha

Writer

Abandoned cart emails — recover some of that money that is left on the table

Nuno Sancha

Writer

Retention Emails — Why and How to do it.

Nuno Sancha

Writer

4 Twitter Entrepreneurs Share Their Email Marketing Thoughts

Nuno Sancha

Writer

The Zen Art of a SaaS Onboarding Emails

Nuno Sancha

Writer

Are your open and click rates fake? Probably. Here's why.

Nuno Sancha

Writer

A Brief Overview of Bento's Workflows & Triggers

Scott Melzer

Customer Advocate

Monitoring Domain Reputation to Engage in Practices That Make You a Reliable Sender

Aleksandar Miceski

Content Writer

Relay Your Traffic Through an SMTP Server: Solutions for High Frequency Marketing

Aleksandar Miceski

Content Writer

Campaign Success: Email Attribution Models and the Value of the Halo Effect for Conversion

Aleksandar Miceski

Content Writer

We've Added Free Email Validation To All Accounts

Jesse Hanley

Founder

DMARC: What is it and why is it important?

Gracija Atanasovska

Content team

DKIM: What is it and why is it important?

Gracija Atanasovska

Content team

Double opt-in or single opt-in?

Jesse Hanley

Founder

Email Automation: What Is It and How Can You Make It More Effective?

Gracija Atanasovska

Content Team

All You Need to Know About Email Broadcasts

Gracija Atanasovska

Content Team

Email Open Rates: Why Do They Matter and How to Improve Them

Gracija Atanasovska

Content Team

The Importance of Click Rates in Your Email Marketing Campaign

Gracija Atanasovska

Content Team

A Guide on Email Content: Types of Email Content and Ways to Improve It

Gracija Atanasovska

Content Team

Sending Reputation and Sender Score: What Are They and Why Are They Important?

Gracija Atanasovska

Content Team

Noreply Address: Why You Shouldn't Use It in Your Email Campaign

Gracija Atanasovska

Content Team

Email Sending Times: What Is the Best Time to Send Your Email?

Gracija Atanasovska

Content Team

A Guide to Email Sequences: Types, Tips and Examples!

Gracija Atanasovska

Content team

Email Spam Traps: What Are They and How Can You Avoid Them?

Gracija Atanasovska

Content Team

Browse Abandonment Emails: How To Bring Customers Back Again & Again

Farida Khan

Content Writer

Blacklisted Email: How To Protect Your Emails From Ending Up on a Blacklist

Gracija Atanasovska

Content Team

Email Testing: What To Check Before You Hit Send

Gracija Atanasovska

Content Team

Thinking Through Abandon Cart For Software Businesses

Jesse Hanley

Founder

Designing Abandoned Cart Emails For Fun & Profit (Strategic Tips + Examples)

Farida Khan

Content Writer

How To Craft Email Subject Lines With High Open Rates

Gracija Atanasovska

Content Team

Crafting A High Converting Welcome Series for Your Ecommerce Store

Farida Khan

Content Writer