Email Automation: What Is It and How Can You Make It More Effective?
Email automation is an essential element in successful email campaigns. Here I talk about what exactly is email automation, why it's important, and how you can make it more effective.
Email Open Rates: Why Do They Matter and How to Improve Them
Email open rates show you the percentage of people who actually open your emails. They're one of the most essential metrics of email marketing. Read more to find out why they're so important, and also some ways to boost them.
The Importance of Click Rates in Your Email Marketing Campaign
Click rates are one of the most basic metrics in email marketing. They can tell you how much your customers actually engage with your emails. Find out more about them in this article, along with ways on how to improve them.
A Guide on Email Content: Types of Email Content and Ways to Improve It
If you want people to read your email campaigns, then crafting the perfect email content is essential. Here you can find all you need to know about email content - why it's so important, the types of email content, as well as ways to improve it.
All You Need to Know About Email Broadcasts
Email broadcasts are emails sent to all the people on your email list. Here you can read about the types of email broadcasts, as well as some of the golden rules you need to know when sending them.
Sending Reputation and Sender Score: What Are They and Why Are They Important?
Sender reputation determines whether your emails end up in the spam folder or in someone's inbox. That makes it pretty important. Read about the significance of sender reputation and sender score, and how you can improve them in your own email campaign.
Noreply Address: Why You Shouldn't Use It in Your Email Campaign
Nowadays, the noreply address is considered a thing of the past. Sure, once they seemed like a good way to avoid a flow of emails, but it's actually proven to be bad for digital marketing. In this article you'll see why that is and what you can do as an alternative to the noreply address.
Email Sending Times: What Is the Best Time to Send Your Email?
Email sending times are important for open rates, click rates, customer engagement, sales... The list goes on. When is the best time to send emails? When is the best day? Here you can find answers to this questions, and more!
A Guide to Email Sequences: Types, Tips and Examples!
Email sequences are automated emails sent to segments of your email customer list. Here you can find out more about the different types of these emails, and also examples on how to write the best email sequences according to your business goals.