®
Why Switch from VerticalResponse to Bento
PRICING
Per-user pricing with unlimited emails, often cheaper as you scale and you can reach out to our team for help on pricing anytime.
No hidden fees, no email limits. Pay only for identified visitors, not every email you send.
/icons/email-marketing/Investment.svg
Value-based pricing
Simple, transparent pricing with all features included from day one.
/icons/email-marketing/Purchase Order.svg
Unlimited emails
Send as many emails as you want without worrying about overage charges.
/icons/email-marketing/Report Card.svg
No surprises
Simple, predictable billing that scales with your business.
The Hidden Cost of 'Cheaper' Plans
Others
Base Plan+$49
Advanced Automation+$29
Deliverability Tools+$49
Priority Support+$39
API Access+$29
Extra Team Seats+$45
Monthly Total$49/mo
Bento
EverythingIncluded
Advanced Automation
Deliverability Tools
Priority Support
API Access
Extra Team Seats
Monthly Total$30/mo
FEATURES
All features included from day one with powerful automation, live chat, and shared inboxes in a single app.
Get access to our entire feature set from day one. No upgrade tiers or feature gating.
/icons/email-marketing/TXT.svg
No feature limits
Access all of Bento's powerful features from day one.
/icons/email-marketing/API.svg
Advanced automation
Create sophisticated customer journeys with our visual automation builder.
/icons/email-marketing/Presentation.svg
Real analytics
Get accurate reporting without inflated metrics.
All Features Included
⚡Automations
📧Broadcasts
🔄Sequences
🎯Segments
🧪A/B Testing
📊Analytics
💬Live Chat
📝Forms
All features included on every plan
MIGRATION
Built-in deliverability infrastructure, batching, and pausing controls to keep you in the inbox as you grow.
Our team handles your entire migration process, ensuring zero data loss and minimal downtime.
/icons/email-marketing/Data Transfer.svg
Full data transfer
Our expert team will handle your entire VerticalResponse migration.
/icons/email-marketing/Schedule.svg
24-48 hour setup
Most migrations are completed within 1-2 days.
/icons/email-marketing/Group Message.svg
Dedicated support
Get 1-on-1 help throughout the entire migration process.
Migration Process
📤
Contacts & TagsTransferred
Custom FieldsTransferred
Email HistoryTransferred
AutomationsTransferred
24-48 hour white-glove migration
Feature Comparison
Bento vs VerticalResponse
A side-by-side look at what each platform offers. We aim for accuracy, but let us know if you spot anything off.
6 advantages
Features Bento has that VerticalResponse doesn't
Anonymous Event Tracking
Track visitor behavior before they subscribe and use it in automations.
Identified Event Tracking
VerticalResponse tracks opens and clicks while Bento also tracks custom events from your app or store.
Basic
Broadcasts
Send one time email campaigns to your lists or segments.
Sequences and Autoresponders
Run welcome and follow up series for new subscribers.
Visual Automation Builder
VerticalResponse supports simple autoresponders while Bento has multi step workflows with branches and delays.
Limited
Deliverability Infrastructure Included
Bento includes reputation monitoring, authentication help, and sending controls instead of treating deliverability as an add on.
Basic
Batched and Paused Sending
Control send speed, drip large broadcasts, and pause sends in real time if something looks wrong.
Free Email Validation
Clean your list with built in validation to protect deliverability.
Live Chat
Chat with subscribers and customers from the same place you send email.
Shared Inboxes
Let your whole team manage replies to campaigns and automations together.
Drag and Drop Email Editor
Design branded emails without writing code.
Signup Forms and Landing Pages
Capture new subscribers with hosted forms and simple pages.
Surveys and Feedback Collection
Both support collecting feedback while Bento stores answers as events and fields for deeper segmentation.
Forms and events
Tags and Segments
Organize people with tags and dynamic segments instead of rigid lists.
Ecommerce and Revenue Tracking
Bento connects deeply to your store while VerticalResponse focuses on basic campaign stats.
Limited
API and Webhooks
Integrate with your stack using developer friendly APIs.
Discord Community and Open Office Hours
Get direct access to the Bento team and other operators.
Social Media Posting
VerticalResponse includes basic social posting while Bento focuses on owned channels like email and chat.
Compare to other platforms
See how Bento stacks up against other email marketing tools
Questions about switching from VerticalResponse
We've been building Bento for 7 years and 349 days.
Come help us build the next generation of email marketing and automation software. We'll see you inside.
30-Day Trial • Fast Setup