Can Bento handle simple newsletters like VerticalResponse?

Yes. You get the same ability to send straightforward newsletters plus advanced automation, live chat, and better deliverability controls when you are ready to grow.

Do I need to keep my VerticalResponse account active while I migrate?

Most teams keep VerticalResponse active until they have imported contacts, rebuilt key automations, and sent a few campaigns from Bento. Once you are confident everything works you can safely close the old account.

Will my existing templates move over automatically?

Templates do not import directly. You can copy the HTML from your favorite VerticalResponse emails into Bento or rebuild them with Bento's drag and drop editor.

What happens to my unsubscribes and bounces when I switch?

Export unsubscribed and bounced addresses from VerticalResponse and import them into Bento as a suppression list. That way Bento knows who not to email from your first send.

Is Bento more expensive than VerticalResponse for small lists?

Bento often works out cheaper because you pay per user with unlimited emails and all features are included. As you scale, you can reach out to our team for help on pricing anytime, and you avoid paying for feature upgrades or email volume limits.

The better VerticalResponse alternative

Modern automation, stronger deliverability, and pricing that scales with you. Switch from VerticalResponse to Bento without losing the simplicity small teams like.

Trusted by these companies who switch to Bento

PRICING

Per-user pricing with unlimited emails, often cheaper as you scale and you can reach out to our team for help on pricing anytime.

No hidden fees, no email limits. Pay only for identified visitors, not every email you send.

Value-based pricing

Simple, transparent pricing with all features included from day one.

Unlimited emails

Send as many emails as you want without worrying about overage charges.

No surprises

Simple, predictable billing that scales with your business.

The Hidden Cost of 'Cheaper' Plans

Compare real totals after add-onsBento includes automation + support in one plan

Others • monthly

Base Plan+$49

Advanced Automation+$29

Priority Support+$39

monthly Total$78/mo

Bento • monthly

EverythingIncluded

Advanced Automation

Priority Support

monthly Total$30/mo

FEATURES

All features included from day one with powerful automation, live chat, and shared inboxes in a single app.

Get access to our entire feature set from day one. No upgrade tiers or feature gating.

No feature limits

Access all of Bento's powerful features from day one.

Advanced automation

Create sophisticated customer journeys with our visual automation builder.

Real analytics

Get accurate reporting without inflated metrics.

All Features Included

Everything includedNo add‑ons

⚡Automations

📧Broadcasts

🔄Sequences

🎯Segments

🧪A/B Testing

📊Analytics

All features included on every plan

MIGRATION

Built-in deliverability infrastructure, batching, and pausing controls to keep you in the inbox as you grow.

Our team handles your entire migration process, ensuring zero data loss and minimal downtime.

Full data transfer

Our expert team will handle your entire VerticalResponse migration.

24-48 hour setup

Most migrations are completed within 1-2 days.

Dedicated support

Get 1-on-1 help throughout the entire migration process.

Migration Process

White‑glove migrationETA: 24–48 hours

Contacts & TagsTransferred

Custom FieldsTransferred

AutomationsTransferred

24-48 hour white-glove migration

Feature Comparison

Bento vs VerticalResponse

A side-by-side look at core features and plan limits. We aim for accuracy, but let us know if you spot anything off.

6 advantages

Features Bento has that VerticalResponse doesn't

Bento

VerticalResponse

Anonymous Event Tracking

Track visitor behavior before they subscribe and use it in automations.

Identified Event Tracking

VerticalResponse tracks opens and clicks while Bento also tracks custom events from your app or store.

Basic

Broadcasts

Send one time email campaigns to your lists or segments.

Sequences and Autoresponders

Run welcome and follow up series for new subscribers.

Visual Automation Builder

VerticalResponse supports simple autoresponders while Bento has multi step workflows with branches and delays.

Limited

Deliverability Infrastructure Included

Bento includes reputation monitoring, authentication help, and sending controls instead of treating deliverability as an add on.

Basic

Batched and Paused Sending

Control send speed, drip large broadcasts, and pause sends in real time if something looks wrong.

Free Email Validation

Clean your list with built in validation to protect deliverability.

Live Chat

Chat with subscribers and customers from the same place you send email.

Shared Inboxes

Let your whole team manage replies to campaigns and automations together.

Drag and Drop Email Editor

Design branded emails without writing code.

Signup Forms and Landing Pages

Capture new subscribers with hosted forms and simple pages.

Surveys and Feedback Collection

Both support collecting feedback while Bento stores answers as events and fields for deeper segmentation.

Forms and events

Tags and Segments

Organize people with tags and dynamic segments instead of rigid lists.

Ecommerce and Revenue Tracking

Bento connects deeply to your store while VerticalResponse focuses on basic campaign stats.

Limited

API and Webhooks

Integrate with your stack using developer friendly APIs.

Discord Community and Open Office Hours

Get direct access to the Bento team and other operators.

Social Media Posting

VerticalResponse includes basic social posting while Bento focuses on owned channels like email and chat.

Compare to other platforms

See how Bento stacks up against other email marketing tools

Questions about switching from VerticalResponse

We've been building Bento for 8 years and 7 days.

Come help us build the next generation of email marketing and automation software. We'll see you inside.

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Why Switch from VerticalResponse to Bento