BentoMigrate from VerticalResponse to Bento
Learn how to move your lists, suppression data, and key automations from VerticalResponse to Bento. Export contacts, rebuild flows, and start sending in one day.
Migration Steps and Data Transfer
DATA TRANSFER
What transfers from VerticalResponse?
Here's what data we can migrate from your current platform to Bento.
Contacts & Segments
All your subscribers, tags, and custom fields transfer seamlessly.
Email History
Email history transfers partially based on platform limitations.
Commerce Data
Commerce data may require reconnection to your store.
STEP-BY-STEP
Export from VerticalResponse
Follow these steps to export your data and prepare for migration.
1. Review your lists in VerticalResponse
Sign in to VerticalResponse, go to Contacts or Lists, and clean up any old or test lists before you export.
2. Export active contacts as CSV
From the Contacts or Lists view, choose each list you want to migrate, use the export or download option, and save the file as CSV with all available fields.
3. Export unsubscribes and bounces
Locate the reports or suppression section in VerticalResponse and export unsubscribed and bounced addresses into a separate CSV so you can keep them suppressed in Bento.
WHY SWITCH
Why migrate from VerticalResponse?
Here's why teams are making the switch to Bento.
Reason 1
Per-user pricing with unlimited emails, often cheaper as you scale and you can reach out to our team for help on pricing anytime.
Reason 2
All features included from day one with powerful automation, live chat, and shared inboxes in a single app.
Reason 3
Built-in deliverability infrastructure, batching, and pausing controls to keep you in the inbox as you grow.
TERMINOLOGY & MIGRATION GUIDE
VerticalResponse → Bento Translation
Different platforms use different terms. Here's how VerticalResponse concepts map to Bento, plus tips for a smooth migration.
VerticalResponse groups subscribers into lists while Bento groups people with tags and dynamic segments.
An individual subscriber or customer in your database.
A timed series of emails that Bento handles as flexible sequences and automations.
A one time email send to a defined audience.
Forms used to capture new subscribers on your site or landing pages.
In Bento you focus on email, automations, and chat while social posting stays in your social tools.
Migration Tips
- Export lists, unsubscribes, and bounces in separate files so it is easy to keep suppression data correct in Bento.
- Use Bento's free email validation on import to remove invalid addresses and protect deliverability.
- Rebuild your most important welcome and nurture sequences first, then migrate less critical newsletters.
- Run VerticalResponse and Bento in parallel for one or two campaigns until you are confident everything is flowing correctly.
Watch Out For
- Automations and scheduled campaigns do not migrate automatically and need to be recreated in Bento.
- Email engagement history stays in VerticalResponse and will not appear in Bento reports.
- If you forget to import your unsubscribes and bounces you risk emailing people who opted out, which can hurt deliverability.
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