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Deliverability Letter

The better Plunk alternative for indie hackers and startups

Bento helps indie hackers and early stage startups run product, marketing, and transactional email in one place with simple per user pricing, unlimited emails, and strong deliverability. Compared to Plunk, you get live chat and shared inboxes, anonymous event tracking before signup, free email validation, and all features from day one so you can grow without switching tools.

Trusted by these companies who switch to Bento

Why Switch from Plunk to Bento

PRICING

Simple per user pricing for all users with unlimited emails, which is often cheaper as you scale and you can reach out to our team for help on pricing anytime.

No hidden fees, no email limits. Pay only for identified visitors, not every email you send.

Value-based pricing

Simple, transparent pricing with all features included from day one.

Unlimited emails

Send as many emails as you want without worrying about overage charges.

No surprises

Simple, predictable billing that scales with your business.

The Hidden Cost of 'Cheaper' Plans
Others
Base Plan+$49
Advanced Automation+$29
Deliverability Tools+$49
Priority Support+$39
API Access+$29
Extra Team Seats+$45
Monthly Total$49/mo
Bento
EverythingIncluded
Advanced Automation
Deliverability Tools
Priority Support
API Access
Extra Team Seats
Monthly Total$30/mo

FEATURES

All features including automations, deliverability tooling, live chat, shared inboxes, and validation available on every plan without upgrade tiers.

Get access to our entire feature set from day one. No upgrade tiers or feature gating.

No feature limits

Access all of Bento's powerful features from day one.

Advanced automation

Create sophisticated customer journeys with our visual automation builder.

Real analytics

Get accurate reporting without inflated metrics.

All Features Included
⚡Automations
📧Broadcasts
🔄Sequences
🎯Segments
🧪A/B Testing
📊Analytics
💬Live Chat
📝Forms
All features included on every plan

MIGRATION

Operator friendly platform that combines product, marketing, and transactional email with strong community support, office hours, and sending controls like batching and pausing.

Our team handles your entire migration process, ensuring zero data loss and minimal downtime.

Full data transfer

Our expert team will handle your entire Plunk migration.

24-48 hour setup

Most migrations are completed within 1-2 days.

Dedicated support

Get 1-on-1 help throughout the entire migration process.

Migration Process
📤
Bento
Contacts & TagsTransferred
Custom FieldsTransferred
Email HistoryTransferred
AutomationsTransferred
24-48 hour white-glove migration
Feature Comparison

Bento vs Plunk

A side-by-side look at what each platform offers. We aim for accuracy, but let us know if you spot anything off.

1 advantages
Features Bento has that Plunk doesn't
Bento Logo
Bento
Plunk logo
Plunk
Pricing model
Bento uses simple per user pricing with unlimited emails that is often cheaper as you scale, and you can reach out to our team for help on pricing anytime.
Per user pricing for all users with unlimited emails.
Hosted and self-hosted plans with unlimited contacts.
All features on every plan
Bento includes advanced automation, segmentation, and deliverability tools from day one so small teams do not hit feature walls.
Higher tiers unlock more advanced automation and sending limits.
Built in deliverability infrastructure
Bento treats deliverability as core infrastructure and gives operators more direct controls to protect sender reputation.
Reputation monitoring, batching, and authentication tooling included.
Standard deliverability with fewer advanced controls exposed in the app.
Anonymous event tracking before signup
Bento can track anonymous product or site activity and later merge it into contacts so you see the full journey from first visit to paying user.
Event based flows for product usage and user activity.
Live chat and shared inbox
Bento includes live chat widgets and shared inboxes so you can manage conversations and campaigns in one place instead of bolting on another tool.
Free email validation
Bento includes built in validation to help keep lists clean and improve inbox placement without adding another subscription for ongoing list cleaning.
Offers an email validator tool and documentation.
Community and office hours
Bento gives founders and operators a place to ask questions, get feedback, and learn from other users.
Active Discord community and regular open office hours.
Traditional support channels without a large community focus.
Batched and paused sending controls
Bento lets you drip campaigns over time or pause sending quickly if you spot an issue so you can protect deliverability.
Standard scheduling controls for campaigns and automations.
Visual automation builder
Both platforms offer visual builders for flows so you can create journeys based on events and time delays.
Broadcast and newsletter campaigns
Both Bento and Plunk can send one off campaigns and newsletters to segments of your audience.
Behavioral automations
Each platform can trigger emails based on events like signups, feature usage, or plan changes, which is key for SaaS and startup onboarding.
API and developer experience
Both tools support developers, while Bento also layers in CRM style timelines and multi channel messaging.
Developer friendly APIs, webhooks, and SDKs for tracking events and sending email.
API for sending email and tracking events aimed at product teams.
Transactional email support
You can send receipts, password resets, and system messages from both Bento and Plunk using their APIs.
Segmentation and tags
Both provide tagging and segmenting based on behavior and properties so you can target the right users.
A/B testing and experiments
Each platform lets you test subject lines or content to improve performance over time.
Multi channel messaging
Bento brings customer conversations and campaigns together while Plunk centers on email.
Email plus live chat and shared inbox in one app.
Email focused without native chat or shared inbox tools.
Ecommerce and SaaS flexibility
If you run multiple revenue streams, Bento can track them in one place instead of splitting data across tools.
Supports SaaS, ecommerce, and mixed models with flexible events and revenue tracking.
Primarily focused on SaaS style product communication for startups.

Compare to other platforms

See how Bento stacks up against other email marketing tools

Questions about switching from Plunk

We've been building Bento for 7 years and 310 days.

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