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Migration Guide

Move from Plunk to Bento with zero guesswork.

Move from Plunk to Bento without losing your key email data. This Plunk migration guide covers exports, imports, workflows, and deliverability checks.

mediummigrationVaries by contacts, workflows, and hosting model3 core transfers ready
G2 LeaderCapterra ShortlistSOC-2 Compliant

Migration Flow

A practical migration plan from Plunk to Bento

This guide follows a simple sequence: export cleanly, map data correctly, then validate before cutover. No generic product pitch, just the steps your team needs.

1Export from Plunk
2Transfer and map in Bento
3Validate and launch
Stage 1

Export checklist

  1. 1Review your Plunk workspace and clean data

    Sign in to your Plunk dashboard and review contacts, segments, and automations so you know what needs to move to Bento.

  2. 2Extract active contacts from Plunk

    Use the contact-listing API or the data access available to your self-hosted deployment to extract subscribed contacts with their email addresses and custom fields.

  3. 3Preserve unsubscribed, bounced, and complained contacts

    Collect subscription state and delivery-failure records through the Plunk API, activity data, or your self-hosted database, then keep them separate from active contacts.

  4. 4Document key segments and filters

    Record the conditions behind each important Plunk segment and preserve the contact fields and events those conditions reference.

  5. 5Copy important templates and flows

    Open your key Plunk campaigns and flows, copy the email HTML or content, and store them in a document or files that you will use to recreate templates and automations in Bento.

Export Steps
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Preview
Export checklistVaries by contacts, workflows, and hosting model
1
Review your Plunk workspace and clean dataIn progress

Sign in to your Plunk dashboard and review contacts, segments, and automations so you know what needs to move to Bento.

2
Extract active contacts from PlunkUp next
3
Preserve unsubscribed, bounced, and complained contactsUp next
Data Transfer
/
Preview
Migration coveragePlunkBento
Subscribers
24,180 contacts
Syncing
Tags
312 tags
Queued
Custom Fields
48 fields
Queued
Automations
14 flows
Queued
Templates
36 templates
Queued
Commerce Data
8,421 events
Queued
Stage 2

Data portability map

Know in advance what imports directly and what may require a rebuild.

SubscribersFull transfer
TagsFull transfer
Custom fieldsFull transfer
AutomationsRebuild in Bento
TemplatesPartial transfer
Email historyNot portable
Commerce dataPartial transfer
Stage 3

Validate and cut over

Treat cutover like launch QA. Validate your highest-risk paths first, then move sending traffic.

Send a seed-list test from Bento and verify rendering, links, and tracking.
Compare list and segment counts against Plunk before your first live send.
Rebuild high-value automations first, then test each trigger path before cutover.
Keep Plunk running for a short overlap while you monitor deliverability in Bento.
Migration Process
/
Preview
White-glove migrationETA 24–48 hours
Contacts & Tags
24,492 contacts
Transferring
Custom Fields
48 fields
Queued
Automations
14 flows
Queued

White-glove migration

Switching from Plunk can be done in one focused session

We help you map lists, rebuild key automations, and validate deliverability before cutover so your first week on Bento is smooth.

Current ESP
Bento

Migration coverage

Bring your whole sending setup with you.

25% mapped
Contacts and attributes
Lists and segments
Templates and flows
Sending setup

<1 day

Typical switch window

1:1

Migration support

Zero

Forced add-ons

Operator Notes

Plunk to Bento language map

Keep this open while rebuilding flows. It maps terminology and highlights what to do first during migration QA.

PlunkBento
  • ProjectAccount

    A Plunk project typically represents one product or app. In Bento this maps to an account that groups your events, contacts, and messages.

  • Audience or contactsPeople or contacts

    Both platforms store people with email addresses and properties that you can target in campaigns and automations.

  • FlowAutomation

    Plunk flows are automated sequences of emails. In Bento you recreate them as automations with triggers, delays, and actions.

  • CampaignBroadcast or campaign

    A one time send to a segment in Plunk is similar to a broadcast or campaign in Bento.

  • PropertyField

    Custom data stored on a user in Plunk maps to fields on a person in Bento.

  • EventEvent

    Both tools track events like signups, logins, or feature usage that you can use to trigger automations and build segments.

  • SegmentSegment or filter

    Dynamic groups in Plunk correspond to saved filters or segments in Bento based on fields and events.

Tips

  • Start by migrating a small test segment from Plunk to Bento so you can verify imports and automations before moving your full audience.
  • Keep Plunk active during the transition so you can fall back if needed while you verify Bento sending and tracking.
  • Use Bento office hours or support if you want help mapping Plunk events, properties, and segments into a clean contact model.
  • Warm up your sending domain with smaller campaigns in Bento before turning off Plunk completely.
  • Document your most important flows in Plunk first so rebuilding them in Bento is straightforward.

Watchouts

  • Automations and flows from Plunk do not import automatically into Bento so plan time to rebuild and test your key journeys.
  • Email history and detailed engagement logs typically stay in Plunk, so expect to start fresh with reporting inside Bento.
  • Confirm that unsubscribed and bounced contacts are imported into Bento suppression lists before you send any large campaigns.

Keep Exploring

Other migration playbooks

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Ready to leave Plunk?

Move with confidence: export cleanly, import safely, and launch on Bento with migration support from our team.