Do I need to stop using Ghost to switch my email to Bento?

No. Most teams keep Ghost for the site and use Bento for email and automation. You connect your forms or use the Bento script so new subscribers flow into Bento instead of Ghost.

Can Bento handle paid newsletters like Ghost?

Yes. You run billing through Stripe or your membership tool and mirror each tier with tags and fields in Bento so you can target paid subscribers cleanly.

What happens to my existing Ghost members when I migrate?

You export them as CSV and import into Bento with their labels and subscription status. You can keep Ghost as an archive or turn off its email sending once you are confident in Bento.

How does pricing compare between Ghost and Bento?

Ghost hosted plans scale with total audience size and site features. Bento uses simple, transparent pricing with all features included, which is usually more efficient for large lists.

Will Bento improve my email deliverability compared to Ghost newsletters?

Bento includes dedicated deliverability infrastructure, free email validation, and batched sending controls. With a proper warmup, many teams see more emails land in the inbox.

The better Ghost alternative

Get serious deliverability and automation without giving up control of your audience. Use Ghost for content and Bento for email, or move your newsletters fully into Bento when you are ready.

Trusted by these companies who switch to Bento

PRICING

All features included from day one, including automation, transactional email, and deliverability tooling.

No hidden fees, no email limits. Pay only for identified visitors, not every email you send.

Value-based pricing

Simple, transparent pricing with all features included from day one.

Unlimited emails

Send as many emails as you want without worrying about overage charges.

No surprises

Simple, predictable billing that scales with your business.

The Hidden Cost of 'Cheaper' Plans

Others

Base Plan+$49

Advanced Automation+$29

Deliverability Tools+$49

Priority Support+$39

API Access+$29

Extra Team Seats+$45

Monthly Total$49/mo

Bento

EverythingIncluded

Advanced Automation

Deliverability Tools

Priority Support

API Access

Extra Team Seats

Monthly Total$30/mo

FEATURES

Full-funnel automation, event tracking, and deliverability tooling built for operators who treat email as a core channel.

Get access to our entire feature set from day one. No upgrade tiers or feature gating.

No feature limits

Access all of Bento's powerful features from day one.

Advanced automation

Create sophisticated customer journeys with our visual automation builder.

Real analytics

Get accurate reporting without inflated metrics.

All Features Included

⚡Automations

📧Broadcasts

🔄Sequences

🎯Segments

🧪A/B Testing

📊Analytics

💬Live Chat

📝Forms

All features included on every plan

MIGRATION

Live chat, shared inboxes, and a supportive community that helps you turn readers into long-term customers.

Our team handles your entire migration process, ensuring zero data loss and minimal downtime.

Full data transfer

Our expert team will handle your entire Ghost migration.

24-48 hour setup

Most migrations are completed within 1-2 days.

Dedicated support

Get 1-on-1 help throughout the entire migration process.

Migration Process

📤

Contacts & TagsTransferred

Custom FieldsTransferred

Email HistoryTransferred

AutomationsTransferred

24-48 hour white-glove migration

Feature Comparison

Bento vs Ghost

A side-by-side look at what each platform offers. We aim for accuracy, but let us know if you spot anything off.

6 advantages

Features Bento has that Ghost doesn't

Bento

Ghost

Newsletter Publishing

Send email newsletters to your audience.

Website & Blog Hosting

Ghost is a full CMS, while Bento focuses on email and automation.

Paid Memberships and Subscriptions

Ghost handles paywalled content natively, Bento connects to your billing tools.

Via Stripe + tags

Marketing Automation Workflows

Bento offers visual, multi-step automations; Ghost focuses on sending posts and simple sequences.

Limited

Anonymous Event Tracking

Track pre-signup behavior to understand which content converts.

Identified Event Tracking

Person-level events by default in Bento; in Ghost you rely on third-party tools.

Via integrations

Visual Automation Builder

Broadcast Campaigns

One-off email sends to segments of your audience.

Segmentation by Behavior

Bento lets you target by events, tags, and fields; Ghost segments mainly by member attributes and labels.

Basic

Commerce and Revenue Tracking

Track ecommerce revenue across your stack, not just subscriptions.

Membership revenue only

Batched and Paused Sending

Control send speed, pause batches, and protect sender reputation.

Built-in Deliverability Infrastructure

Bento includes warmup, monitoring, and throttling; Ghost focuses on sending newsletters.

Basic

Free Email Validation

Live Chat and Shared Inboxes

Handle replies and conversations in one place instead of an email client.

Discord Community and Open Office Hours

Open Source Self-Hosting

Ghost can be self-hosted; Bento is a hosted email and automation platform.

Template and Theme Marketplace

Multi-channel Messaging (email, chat, transactional)

Bento covers product, marketing, and transactional email plus chat.

Email only

Compare to other platforms

See how Bento stacks up against other email marketing tools

Questions about switching from Ghost

We've been building Bento for 7 years and 310 days.

Come help us build the next generation of email marketing and automation software. We'll see you inside.

30-Day Trial • Fast Setup

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