ONLINE
Bento
Bento Logo
vs
Ghost logo
Ghost

The better Ghost alternative

Get serious deliverability and automation without giving up control of your audience. Use Ghost for content and Bento for email, or move your newsletters fully into Bento when you are ready.

G2 LeaderCapterra ShortlistSOC-2 Compliant

Why Switch from Ghost to Bento

PRICING

All features included from day one, including automation, transactional email, and deliverability tooling.

No hidden fees, no email limits. Pay only for identified visitors, not every email you send.

Per-user pricing icon

Per-user pricing

Simple, transparent pricing with all features included from day one.

Unlimited emails icon

Unlimited emails

Send as many emails as you want without worrying about overage charges.

No surprises icon

No surprises

Simple, predictable billing that scales with your business.

FEATURES

Full-funnel automation, event tracking, and deliverability tooling built for operators who treat email as a core channel.

Get access to our entire feature set from day one. No upgrade tiers or feature gating.

No feature limits icon

No feature limits

Access all of Bento's powerful features from day one.

Advanced automation icon

Advanced automation

Create sophisticated customer journeys with our visual automation builder.

Real analytics icon

Real analytics

Get accurate reporting without inflated metrics.

MIGRATION

Live chat, shared inboxes, and a supportive community that helps you turn readers into long-term customers.

Our team handles your entire migration process, ensuring zero data loss and minimal downtime.

Full data transfer icon

Full data transfer

Our expert team will handle your entire Ghost migration.

24-48 hour setup icon

24-48 hour setup

Most migrations are completed within 1-2 days.

Dedicated support icon

Dedicated support

Get 1-on-1 help throughout the entire migration process.

Migration

Switching from Ghost is easy

Import your contacts, recreate templates, and start sending in under a day. Our team handles your entire Ghost migration.

Your current ESP
BentoBento
Progress0%
Contacts & TagsPending
TemplatesPending
AutomationsPending
SegmentsPending
Migration complete! Ready to send.
Feature Comparison

Bento vs Ghost

A side-by-side look at core features and plan limits. We aim for accuracy, but let us know if you spot anything off.

6 advantages
Features Bento has that Ghost does not
Feature
Bento Logo
Bento
Ghost logo
Ghost
Newsletter Publishing
Send email newsletters to your audience.
Website & Blog Hosting
Ghost is a full CMS, while Bento focuses on email and automation.
Paid Memberships and Subscriptions
Ghost handles paywalled content natively, Bento connects to your billing tools.
Via Stripe + tags
Marketing Automation Workflows
Bento offers visual, multi-step automations; Ghost focuses on sending posts and simple sequences.
Limited
Anonymous Event Tracking
Track pre-signup behavior to understand which content converts.
Identified Event Tracking
Person-level events by default in Bento; in Ghost you rely on third-party tools.
Via integrations
Visual Automation Builder
Broadcast Campaigns
One-off email sends to segments of your audience.
Segmentation by Behavior
Bento lets you target by events, tags, and fields; Ghost segments mainly by member attributes and labels.
Basic
Commerce and Revenue Tracking
Track ecommerce revenue across your stack, not just subscriptions.
Membership revenue only
Batched and Paused Sending
Control send speed, pause batches, and protect sender reputation.
Built-in Deliverability Infrastructure
Bento includes warmup, monitoring, and throttling; Ghost focuses on sending newsletters.
Basic
Free Email Validation
Live Chat and Shared Inboxes
Handle replies and conversations in one place instead of an email client.
Discord Community and Open Office Hours
Open Source Self-Hosting
Ghost can be self-hosted; Bento is a hosted email and automation platform.
Template and Theme Marketplace
Multi-channel Messaging (email, chat, transactional)
Bento covers product, marketing, and transactional email plus chat.
Email only

Questions about switching from Ghost

Ready to switch from Ghost?

Start your free trial today and see why teams are making the switch to Bento.

Free30-day trial·No credit card required·Book a demo