BentoMigrate from Ghost to Bento
Step-by-step guide to migrate your Ghost newsletter audience into Bento. Export members, keep your site on Ghost, and upgrade automation and deliverability.
Migration Steps and Data Transfer
DATA TRANSFER
What transfers from Ghost?
Here's what data we can migrate from your current platform to Bento.
Contacts & Segments
All your subscribers, tags, and custom fields transfer seamlessly.
Email History
Email history transfers partially based on platform limitations.
Commerce Data
Commerce data may require reconnection to your store.
STEP-BY-STEP
Export from Ghost
Follow these steps to export your data and prepare for migration.
1. Log in to Ghost Admin
Go to your Ghost site and sign in at /ghost with an owner or staff account.
2. Export your members
In the Ghost admin, click Members in the sidebar. Use the action menu to export your members as a CSV file that includes free and paid members, labels, and subscription status.
3. Export your content (optional)
From Settings, open the Labs or Import/Export area and download a full content export of your posts and pages. This is useful for backup, but you will keep publishing from Ghost or your CMS.
WHY SWITCH
Why migrate from Ghost?
Here's why teams are making the switch to Bento.
Reason 1
All features included from day one, including automation, transactional email, and deliverability tooling.
Reason 2
Full-funnel automation, event tracking, and deliverability tooling built for operators who treat email as a core channel.
Reason 3
Live chat, shared inboxes, and a supportive community that helps you turn readers into long-term customers.
TERMINOLOGY & MIGRATION GUIDE
Ghost → Bento Translation
Different platforms use different terms. Here's how Ghost concepts map to Bento, plus tips for a smooth migration.
An individual subscriber in your audience.
A short piece of metadata used to group members in Ghost.
A saved filter based on member attributes and activity.
Email sends to a group of people, either one-off or automated.
Use tags and custom fields in Bento to represent membership levels.
The entry point where people subscribe; in Bento this is usually a form or custom page.
Migration Tips
- You can keep Ghost as your CMS and move only email and automation to Bento.
- Use Ghost labels from the CSV as tags in Bento so your segments feel familiar.
- Create tags for paid tiers or VIP members so you can send them different sequences.
- Start by moving a test segment first to validate tracking and deliverability.
- Plan replacement automations for things like welcome emails and upgrade reminders instead of relying on post notifications only.
Watch Out For
- Ghost site content and themes do not migrate into Bento, you will keep them in your CMS.
- Automated post-by-email sending will not carry over, you will recreate these as broadcasts or automations.
- If you use Ghost for paid memberships, you still need Stripe or another billing system alongside Bento.
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