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Bento
Bento Logo
vs
Emma logo
Emma

The better Emma alternative for operators who take email seriously

Bento gives you deliverability infrastructure, automation, and collaborative tooling in one place so you can send smarter email at scale. Keep what you like about Emma while upgrading pricing, flexibility, and speed.

G2 LeaderCapterra ShortlistSOC-2 Compliant

Why Switch from Emma to Bento

PRICING

Per-user pricing with unlimited emails that often gets cheaper as you scale, with flexible pricing you can discuss with our team anytime

No hidden fees, no email limits. Pay only for identified visitors, not every email you send.

Per-user pricing icon

Per-user pricing

Simple, transparent pricing with all features included from day one.

Unlimited emails icon

Unlimited emails

Send as many emails as you want without worrying about overage charges.

No surprises icon

No surprises

Simple, predictable billing that scales with your business.

FEATURES

All features included from day one including advanced automation, transactional email, and collaboration tools without paying for higher tiers

Get access to our entire feature set from day one. No upgrade tiers or feature gating.

No feature limits icon

No feature limits

Access all of Bento's powerful features from day one.

Advanced automation icon

Advanced automation

Create sophisticated customer journeys with our visual automation builder.

Real analytics icon

Real analytics

Get accurate reporting without inflated metrics.

MIGRATION

Built-in deliverability, anonymous event tracking, live chat, shared inboxes, and free validation in a single operator-friendly platform

Our team handles your entire migration process, ensuring zero data loss and minimal downtime.

Full data transfer icon

Full data transfer

Our expert team will handle your entire Emma migration.

24-48 hour setup icon

24-48 hour setup

Most migrations are completed within 1-2 days.

Dedicated support icon

Dedicated support

Get 1-on-1 help throughout the entire migration process.

Migration

Switching from Emma is easy

Import your contacts, recreate templates, and start sending in under a day. Our team handles your entire Emma migration.

Your current ESP
BentoBento
Progress0%
Contacts & TagsPending
TemplatesPending
AutomationsPending
SegmentsPending
Migration complete! Ready to send.
Feature Comparison

Bento vs Emma

A side-by-side look at core features and plan limits. We aim for accuracy, but let us know if you spot anything off.

4 advantages
Features Bento has that Emma does not
Feature
Bento Logo
Bento
Emma logo
Emma
Pricing model
Bento charges per user (all users) with unlimited emails, often getting cheaper as you scale.
Per-user pricing with unlimited emails
Contact-based pricing that charges for total list size and higher feature tiers
All features included on every plan
Bento does not hide automation, transactional sending, or integrations behind expensive tiers.
Many advanced features available only on higher Emma plans
Drag and drop email editor
Both platforms provide a visual email editor for marketers.
Advanced automation workflows
Bento connects automation to product events and behavior, not just list membership.
Flexible event-based workflows for product, marketing, and transactional email
Automation focused on list based email programs with fewer product triggers
Anonymous event tracking before signup
Track visitor behavior before they sign up then stitch it to a contact when they convert.
Built-in deliverability infrastructure
Bento treats deliverability as core infrastructure rather than an afterthought.
Reputation monitoring, authentication help, batching, and pausing built in
Standard deliverability with limited operator focused controls
Transactional email API
Bento handles product, marketing, and transactional messages in one app.
Primarily focused on marketing campaigns and simple triggered messages
Live chat and shared inbox
Use Bento for email campaigns and real time conversations in one workspace.
Free email validation
Bento validates addresses so you keep lists clean without paying for separate tools.
Visual workflow builder
Both platforms provide a visual view of automated journeys, with Bento tuned for product events.
Ecommerce and SaaS event tracking
Bento is built to pull data from anywhere, not only from a small set of integrations.
First party events from app, backend, and storefront with real time automation
Integrations for ecommerce platforms and basic purchase data
Segmentation by behavior and attributes
Both tools support segmenting by fields and engagement, with Bento adding richer event filters.
Multi-channel messaging (email, chat, more)
Bento brings messaging channels together for teams that need one view of the customer.
Email focused with no native shared inbox or chat tools
Discord community and office hours
Get direct access to the Bento team and other operators who care about email.
Batched and pausable sending controls
Bento makes it easy to slow down or pause sends if you see deliverability issues.
Standard send controls with less fine grained batching
Agency and multi brand support
Bento supports agencies without locking collaboration behind premium bundles.
Workspaces and permissions for agencies and product teams
Emma HQ focused features for agencies on specific plans
API and developer tooling
Bento is developer friendly for teams that want to pipe data in from anywhere.
Modern APIs, SDKs, and real time events
APIs suitable for basic integrations
Reporting and revenue attribution
Bento connects events and revenue so you can see which journeys actually produce results.
Event level reporting with revenue attribution for ecommerce and SaaS
Campaign performance and engagement reporting

Compare to other platforms

See how Bento stacks up against other email marketing tools

Questions about switching from Emma

Ready to switch from Emma?

Start your free trial today and see why teams are making the switch to Bento.

Free30-day trial·No credit card required·Book a demo