BentoMigrate from Emma to Bento
Learn how to export contacts, fields, and suppressions from Emma and move them into Bento with clean data, rebuilt workflows, and better deliverability.
Migration Steps and Data Transfer
DATA TRANSFER
What transfers from Emma?
Here's what data we can migrate from your current platform to Bento.
Contacts & Segments
All your subscribers, tags, and custom fields transfer seamlessly.
Email History
Email history transfers partially based on platform limitations.
Commerce Data
Commerce data may require reconnection to your store.
STEP-BY-STEP
Export from Emma
Follow these steps to export your data and prepare for migration.
1. Export active contacts from Emma
In Emma, go to your audience or members section, choose the groups or segments you want to move, and use the export option to download contacts as a CSV file.
2. Include all relevant member fields
When configuring your export, select all custom fields, status fields, and any engagement data you want to keep so Bento can recreate your segments.
3. Export suppression and opt out lists
Download lists of unsubscribed, bounced, and suppressed contacts from Emma so you can import them into Bento as do not email records.
WHY SWITCH
Why migrate from Emma?
Here's why teams are making the switch to Bento.
Reason 1
Per-user pricing with unlimited emails that often gets cheaper as you scale, with flexible pricing you can discuss with our team anytime
Reason 2
All features included from day one including advanced automation, transactional email, and collaboration tools without paying for higher tiers
Reason 3
Built-in deliverability, anonymous event tracking, live chat, shared inboxes, and free validation in a single operator-friendly platform
TERMINOLOGY & MIGRATION GUIDE
Emma → Bento Translation
Different platforms use different terms. Here's how Emma concepts map to Bento, plus tips for a smooth migration.
Emma uses members to describe the people you email. In Bento they are contacts.
Emma groups are collections of members. In Bento you can mirror these as lists or tags depending on how dynamic you want them to be.
Single send emails in Emma are called mailings. In Bento they are campaigns.
Automated email programs in Emma map to workflows in Bento where you can trigger on many more product and behavioral events.
Profile data attached to members in Emma maps directly to custom fields on contacts in Bento.
Emma HQ handles multi brand and agency structures. In Bento you use workspaces and projects for similar multi account setups.
Emma hosted forms map to Bento forms or to events you send from your own frontend for more flexible tracking.
Migration Tips
- Audit your Emma segments and groups before exporting so you only move structures that still matter to your current strategy.
- Start by migrating one or two key lists into Bento, confirm tracking and deliverability, then move the rest of your audience.
- Use Bento anonymous tracking early on your site so new visitors start building event history even before you finish the full migration.
- Rebuild core automations in Bento with clearer goals and cleaner logic instead of copying old workflows exactly.
- Schedule a short overlap period where Emma and Bento both collect data so you can compare performance and inbox placement.
Watch Out For
- Email engagement history from Emma cannot be imported directly into Bento so plan reporting snapshots before you cancel Emma.
- Complex Emma automations and branching logic will need to be rebuilt in Bento workflows rather than imported as is.
- Make sure all DNS records and sending domains are correctly configured in Bento before you shut off Emma sending.
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