Can Bento replace Amazon SES for both transactional and marketing email?

Yes. Bento can send the same transactional traffic you currently send through Amazon SES and it adds campaigns, automations, and CRM features on top. You get one place to manage product, lifecycle, and marketing messages instead of wiring SES into multiple tools.

How does pricing compare between Bento and Amazon SES?

Amazon SES charges per 1,000 emails and for related AWS resources, which looks cheap until you add the extra tools and engineering time you need around it. Bento uses simple, transparent pricing with all features and deliverability infrastructure included, so growing teams often find their effective cost is lower once they factor in everything they are replacing.

Will I lose deliverability if I move from Amazon SES to Bento?

You should not lose deliverability if you migrate carefully. Bento includes deliverability infrastructure, authentication guidance, batching, and warm up recommendations so you can move traffic safely. Keep your sending patterns, domains, and content consistent at first and watch bounce and complaint rates as you ramp up.

How hard is it to migrate my application from SES to Bento?

Most teams swap SMTP or API credentials, recreate a handful of templates, and update webhook destinations in a few hours. The main work is auditing where SES is used today and mapping that to Bento projects, sending profiles, and webhooks. The Bento team can walk you through the process if you want a second set of eyes.

Can I keep using AWS while adding Bento?

Yes. Many teams keep their application stack on AWS while using Bento for email, CRM, and automation. You can still stream events into your data warehouse or other AWS services using Bento webhooks so your data model stays consistent.

The better Amazon SES alternative

Bento keeps the parts you like about Amazon SES, like reliable delivery and API access, and adds the marketing automation, CRM, and operator-friendly tools SES does not try to offer. You get product, marketing, and transactional email in one place without stitching together extra AWS services or third party tools.

Trusted by these companies who switch to Bento

PRICING

All-in-one email platform that covers product, marketing, and transactional messages instead of just raw sending.

No hidden fees, no email limits. Pay only for identified visitors, not every email you send.

Value-based pricing

Simple, transparent pricing with all features included from day one.

Unlimited emails

Send as many emails as you want without worrying about overage charges.

No surprises

Simple, predictable billing that scales with your business.

The Hidden Cost of 'Cheaper' Plans

Others

Base Plan+$49

Advanced Automation+$29

Deliverability Tools+$49

Priority Support+$39

API Access+$29

Extra Team Seats+$45

Monthly Total$49/mo

Bento

EverythingIncluded

Advanced Automation

Deliverability Tools

Priority Support

API Access

Extra Team Seats

Monthly Total$30/mo

FEATURES

All features included from day one, including automation, transactional email, and deliverability tooling.

Get access to our entire feature set from day one. No upgrade tiers or feature gating.

No feature limits

Access all of Bento's powerful features from day one.

Advanced automation

Create sophisticated customer journeys with our visual automation builder.

Real analytics

Get accurate reporting without inflated metrics.

All Features Included

⚡Automations

📧Broadcasts

🔄Sequences

🎯Segments

🧪A/B Testing

📊Analytics

💬Live Chat

📝Forms

All features included on every plan

MIGRATION

Operator-friendly automation, segmentation, and inbox tools that eliminate custom SES glue code.

Our team handles your entire migration process, ensuring zero data loss and minimal downtime.

Full data transfer

Our expert team will handle your entire Amazon SES migration.

24-48 hour setup

Most migrations are completed within 1-2 days.

Dedicated support

Get 1-on-1 help throughout the entire migration process.

Migration Process

📤

Contacts & TagsTransferred

Custom FieldsTransferred

Email HistoryTransferred

AutomationsTransferred

24-48 hour white-glove migration

Feature Comparison

Bento vs Amazon SES

A side-by-side look at what each platform offers. We aim for accuracy, but let us know if you spot anything off.

Bento

Amazon SES

Transactional email API

Both platforms can handle mission-critical transactional traffic.

First-class transactional API with real-time events and dashboards.

Powerful email API and SMTP interface built for large scale sending.

Marketing campaigns and newsletters UI

SES is infrastructure only, Bento provides marketer friendly tooling.

Native campaign builder with scheduling, segmentation, and A/B testing.

No built-in marketing campaigns UI, you must build this in your app or use another tool.

Visual automation workflows

Most lifecycle flows that sit on top of SES need to be rebuilt in code.

Drag-and-drop workflow builder for onboarding, win-backs, and more.

No native workflow builder, automations require custom code or other AWS services.

Built-in CRM and contact profiles

SES focuses on sending and deliverability, not contact management.

Full contact timelines, attributes, events, and revenue tracking.

No CRM, contacts live in your own database or another system.

Anonymous event tracking before signup

This helps you understand pre-signup behavior without extra tools.

Tracks anonymous visitors and joins history when they become contacts.

Not available, you must implement your own tracking stack.

Deliverability tools included

Bento ships opinionated defaults so operators do less AWS plumbing.

Authentication setup, reputation monitoring, batching and pausing built in.

Deliverability dashboard and reputation metrics exist but are separate AWS services and require configuration.

Free email validation

Cleaner lists mean better inbox placement and lower bounce rates.

Built-in validation to keep lists clean at no extra cost.

No native free validation, you rely on third party services or custom checks.

Live chat and shared inbox

Bento centralizes customer conversations with your email programs.

Shared inbox, live chat, and team collaboration tools included.

Not provided, you must integrate a separate support or chat platform.

Multi-channel messaging

SES does not aim to be a multi-channel marketing platform.

Email, on-site experiences, and other channels from one platform.

Focused on email sending only.

Audience segmentation and tags

Bento lets marketers target customers without developer help.

Powerful segments based on behavior, traits, and revenue.

No native segments, you compute audiences in your app.

Pre-built ecommerce and SaaS flows

Teams using SES typically hand roll all of this logic.

Templates for cart recovery, post-purchase, onboarding, and more.

No pre-built flows, everything is custom.

Granular user-level analytics

SES exposes data, but Bento turns it into operator friendly insight.

Per-contact engagement, attribution, and revenue reporting.

Aggregate metrics via CloudWatch or event destinations, not user friendly reporting.

Developer SDKs and API ergonomics

Bento is easier to adopt outside a heavy AWS footprint.

Modern REST API and SDKs focused on product and marketing use cases.

Rich AWS SDK support, but tied into broader AWS auth and configuration.

Template management

Both support templates, Bento optimizes for marketers and product teams.

Visual editor, versioning, and shared partials for product and marketing email.

Basic template support in the console or via APIs, with limited versioning and collaboration.

Event webhooks and integrations

SES is very flexible for engineers, Bento is simpler out of the box.

Webhooks and integrations into data warehouses and tools you already use.

Events fan out through Amazon SNS, Kinesis, or Firehose and need configuration.

Support and onboarding help

Bento is built for operators who want direct help with email.

Fast support, Discord community, and open office hours with the team.

Enterprise-grade support depends on your AWS support plan and ticket SLAs.

Batched and paused sending controls

Bento gives non-technical users safe levers for high volume sends.

Built-in controls to batch, slow, or pause mailings from the UI.

Send rate management is handled with sending limits, configuration sets, and custom logic.

Compare to other platforms

See how Bento stacks up against other email marketing tools

Questions about switching from Amazon SES

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