Migration path

Migration Guide

Move from Amazon SES to Bento with zero guesswork.

Step-by-step guide for migrating from Amazon SES to Bento, including exporting templates and suppression lists, updating DNS, and swapping SMTP or API credentials without downtime.

mediummigration2-4 hours3 core transfers ready

Migration Flow

A practical migration plan from Amazon SES to Bento

This guide follows a simple sequence: export cleanly, map data correctly, then validate before cutover. No generic product pitch, just the steps your team needs.

1Export from Amazon SES

2Transfer and map in Bento

3Validate and launch

Stage 1

Export checklist

1Audit your Amazon SES usage
List all verified domains and email addresses, regions you send from, configuration sets, templates, and event destinations. This tells you which apps and environments depend on SES today.
2Export templates and content
In the SES console, open Email Templates, copy HTML and subject lines, or use the AWS CLI to get each template definition as JSON. Paste these into new Bento templates and replace any SES specific variables.
3Export suppression and bounce data
Use the SES suppression list APIs or console to review suppressed addresses, and download event data from CloudWatch, SNS, or S3 if you store it. Import known bounces and complaints into Bento's suppression list so you do not email them again.
4Connect your app to Bento
Swap SES SMTP credentials or API calls for Bento credentials in your application config, secrets manager, or environment variables. Mirror the same sending domains and from addresses you used in SES.
5Update DNS and authentication
Add Bento SPF, DKIM, and tracking records to your DNS while leaving SES records in place until testing is complete. Once Bento is live and sending correctly, you can remove unused SES specific records.

Export Steps

Export checklistAmazon SES → Bento

0 of 6 steps complete

Data Transfer

Migration coverageAmazon SES → Bento

Transferring data from Amazon SES...

Stage 2

Data portability map

Know in advance what imports directly and what may require a rebuild.

SubscribersFull transfer

TagsFull transfer

Custom fieldsFull transfer

AutomationsRebuild in Bento

TemplatesPartial transfer

Email historyPartial transfer

Commerce dataPartial transfer

Stage 3

Validate and cut over

Treat cutover like launch QA. Validate your highest-risk paths first, then move sending traffic.

Send a seed-list test from Bento and verify rendering, links, and tracking.

Compare list and segment counts against Amazon SES before your first live send.

Rebuild high-value automations first, then test each trigger path before cutover.

Keep Amazon SES running for a short overlap while you monitor deliverability in Bento.

Migration Process

White‑glove migrationETA: 24–48 hours

24-48 hour white-glove migration

Migration

Switching from Amazon SES can be done in one focused session

We help you map lists, rebuild key automations, and validate deliverability before cutover so your first week on Bento is smooth.

Your current ESP

Bento

Progress0%

Contacts and attributesPending

Lists and segmentsPending

Templates and flowsPending

Sending setupPending

Migration complete! Ready to send.

Operator Notes

Amazon SES to Bento language map

Keep this open while rebuilding flows. It maps terminology and highlights what to do first during migration QA.

Amazon SES→Bento

Identity (verified email or domain)Verified sender domain
Both platforms need you to verify the domains and from addresses you send from so inbox providers trust your traffic.
Configuration setSending profile and tracking configuration
SES configuration sets control routing, limits, and event destinations, while Bento uses sending profiles and built in tracking options.
Suppression listGlobal suppression list
Both keep a list of addresses you should never email, typically hard bounces and complaints.
TemplateEmail template or campaign layout
You can recreate your SES templates inside Bento's visual editor and reuse them across campaigns and automations.
Event destination (SNS, Kinesis, Firehose)Events and webhooks
SES fans events into AWS services, while Bento pushes email events directly to your app or warehouse via webhooks and integrations.
Sending limitsSending controls and batching
SES exposes account level send limits, while Bento lets you batch and throttle campaigns from the user interface.
Dedicated IP poolDedicated IPs and reputation management
Both support dedicated sending IPs managed in slightly different ways to isolate reputation sensitive traffic.

Tips

Clean up old SES identities and unused configuration sets before you migrate so you only move what still matters.
Start by moving low risk system emails to Bento, then graduate to revenue critical flows once you are comfortable.
Use Bento's free email validation to scrub any addresses that bounced frequently while you were on SES.
Document which services send through SES today so you do not miss cron jobs, microservices, or legacy apps.
Keep your SES credentials active for a short overlap period in case you need to roll back quickly.

Watchouts

Do not shut down SES or delete identities until every application has been pointed at Bento and tested end to end.
If you relied on SES event streams in internal systems, make sure Bento webhooks or exports feed those workflows before you cut over.
Be careful not to remail addresses that SES had on suppression lists, or your bounce and complaint rates can spike.

Keep Exploring

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