WYSIWYG
Also known as: What You See Is What You Get, Visual Editor, Live View, Design View
A WYSIWYG editor lets you build emails by dragging and typing while you see the final layout as you work. It shows a live preview so you do not need to touch HTML.
A WYSIWYG editor is a visual email builder that shows your email the same way your subscribers will see it. You drag blocks, type text, and drop in images on the screen. The tool writes the code in the background while you focus on the layout and copy. It feels similar to working in a simple document editor.
These editors matter because they make email creation faster for the whole team. Marketers can build and update campaigns without waiting on a developer. It is easier to keep branding consistent because you reuse saved blocks and templates. You spot layout issues early because you always see a live preview.
For more control, start with a simple WYSIWYG layout then switch to code view only when you need a fine tweak. This keeps your emails clean while still giving room for custom touches. Before sending, check the preview on both desktop and mobile. That small habit prevents most broken layouts.
Related Terms
HTML
HTML is the code that shapes how your email looks and feels in the inbox. In email marketing it uses a simpler, stricter version of web HTML so your design works across many different clients.
Learn more →AMP(AMP Email)
AMP is a Google tech that makes emails interactive, so people can do things like submit forms or browse products without leaving the inbox. It only works in a few email clients, so you always need a normal HTML fallback.
Learn more →Preview Text(Preheader Text)
Short line of copy that appears next to or under your subject line in the inbox. Usually pulled from the email body and used to give people a reason to open.
Learn more →Accessibility
Making your emails easy to read and use for everyone, including people with disabilities. It covers things like clear layout, readable text, helpful alt text, and strong color contrast.
Learn more →