Subject Lines & Preheader Text - The Power Couple That Can Make or Break Your Email
The subject line and preheader are the first things your subscribers will see when your email lands in their inbox. Because of this, it is of key imp...
Preview Text
Also known as: Preheader Text
Short line of copy that appears next to or under your subject line in the inbox. Usually pulled from the email body and used to give people a reason to open.
Preview text is the short line of text that shows next to or under your subject line in the inbox. It usually comes from the first lines of your email. It gives people a quick hint about what is inside. Many email tools let you set it on purpose so it does not just pull random copy.
Good preview text can raise your open rates because it adds useful context to the subject. It helps you finish the thought from the subject line or handle a simple objection. It also gives you more room to show value when space in the subject line is tight. If you ignore it, email clients may show unhelpful text like navigation links or unsubscribe copy.
A simple way to use preview text is to pair it with a clear benefit. For example, if your subject line is Discount for loyal customers, your preview text can explain how to claim it. You can also use it to speak directly to a segment such as store owners or new users. Keep it short, specific, and easy to read.
Related Terms
Subject Line
A subject line is the short title of your email that shows up in the inbox. It gives people a quick idea of what the email is about and helps them decide if they will open it or ignore it.
Learn more →Envelope
The email envelope is everything someone sees about your email in their inbox before they open it. It includes the sender name, subject line, and preview text that guide their choice to open or ignore it.
Learn more →Alternative Text(Alt Text)
Short text that explains what an image shows and why it is in your email. It helps people and email clients understand your message when the image does not load.
Learn more →Call-To-Action (CTA)(CTA)
The button or link in your email that tells people exactly what to do next. Usually short, direct text like "Shop now" or "Start my free trial" that makes the next step clear.
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