Weekly Roundup [Sept Week 2, 2022]: Gimme that Raw HTML
Weekly Roundup for the 2nd week of September.
HTML
HTML is the code that shapes how your email looks and feels in the inbox. In email marketing it uses a simpler, stricter version of web HTML so your design works across many different clients.
HTML is the code that gives structure and style to your emails. In email it controls things like layout, fonts, colors, and images. Email HTML is more limited than web HTML, so it often uses older coding methods that still work in many different inboxes.
Good HTML helps your emails load cleanly and look the way you planned. It keeps text readable, buttons clear, and designs from breaking in common email clients like Gmail, Outlook, and Apple Mail. With solid HTML, your messages feel more polished and are easier for people to scan and click.
When you build email templates, keep the HTML simple and predictable. Use a clear content structure with a main column, spacing between sections, and enough padding around buttons and links. Always test the same HTML in a few major email clients before sending a campaign.
Related Terms
Kinetic Email(Interactive Email)
Kinetic email is an interactive email that lets people click, swipe, or tap inside the message instead of going to a web page. It uses HTML and CSS to create simple actions like carousels, accordions, or quick surveys right in the inbox.
Learn more →Email Marketing
Email marketing is the practice of sending emails to groups of people to build relationships and drive actions like sales or sign ups.
Learn more →AMP(AMP Email)
AMP is a Google tech that makes emails interactive, so people can do things like submit forms or browse products without leaving the inbox. It only works in a few email clients, so you always need a normal HTML fallback.
Learn more →Email Alias(Plus Alias)
An email alias is a version of your email address that still delivers to the same inbox. It lets you create different addresses for signups and tracking without managing more accounts.
Learn more →Related Articles About HTML
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