Kinetic Email
Also known as: Interactive Email
Kinetic email is an interactive email that lets people click, swipe, or tap inside the message instead of going to a web page. It uses HTML and CSS to create simple actions like carousels, accordions, or quick surveys right in the inbox.
Kinetic email is an email that behaves more like a small web page. People can swipe through images, open and close content blocks, or answer a quick poll without leaving their inbox. It uses standard HTML and CSS so the interactive parts load inside the email. The goal is a smoother, more hands on experience for the reader.
Kinetic email matters because it keeps people engaged for longer than a normal static message. Fewer clicks to a website mean less drop off, which can lift clicks and sales. It works well for product galleries, simple surveys, or showing extra details only if someone wants them. Used well, it can make your brand feel more modern and thoughtful.
A good starting point is one simple interaction, like an expanding section for FAQs or product details. Always keep a clean static version for email clients that do not support advanced CSS. Test on a few major inboxes before sending to your full list. Focus on features that make it easier for people to take the next step, not on showing off clever effects.
Related Terms
Email Alias(Plus Alias)
An email alias is a version of your email address that still delivers to the same inbox. It lets you create different addresses for signups and tracking without managing more accounts.
Learn more →Triggered Email
A triggered email is a message your system sends automatically when someone does something specific, like signing up, leaving items in a cart, or reaching a milestone. It goes to one person based on their action instead of going to your whole list at a fixed time.
Learn more →Email Marketing
Email marketing is the practice of sending emails to groups of people to build relationships and drive actions like sales or sign ups.
Learn more →Email Sequence(Email Series)
An email sequence is a planned set of emails that send automatically after someone takes a specific action, like signing up or buying. It helps you guide subscribers through a simple journey without sending every email by hand.
Learn more →