Accessibility
Making your emails easy to read and use for everyone, including people with disabilities. It covers things like clear layout, readable text, helpful alt text, and strong color contrast.
Accessibility is about making sure anyone can read and use your emails, no matter their abilities or device. This includes people who use screen readers, have low vision, or find dense layouts hard to follow. When your email is accessible, it feels simple, clear, and predictable. People can move through it without guessing what to do next.
Good accessibility makes your list more valuable. More people can read, click, and buy because nothing blocks them from understanding the message. It also improves the experience for people on small screens or in bright light. Clear structure, strong contrast, and helpful copy tend to lift engagement across the board.
You can start small with a simple checklist. Use real headings instead of styling random text to look big. Add short, honest alt text to key images so the message still lands if images fail. Run your email through a screen reader once to spot parts that feel confusing.
Related Terms
Alternative Text(Alt Text)
Short text that explains what an image shows and why it is in your email. It helps people and email clients understand your message when the image does not load.
Learn more →Plain Text
Plain text emails contain only text without images, buttons, or design, so they look like a normal personal message. They are simple to create and often feel more authentic, but you give up detailed tracking and visual branding.
Learn more →Preview Text(Preheader Text)
Short line of copy that appears next to or under your subject line in the inbox. Usually pulled from the email body and used to give people a reason to open.
Learn more →Call-To-Action (CTA)(CTA)
The button or link in your email that tells people exactly what to do next. Usually short, direct text like "Shop now" or "Start my free trial" that makes the next step clear.
Learn more →