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Deliverability Letter

Plain Text

Plain text emails contain only text without images, buttons, or design, so they look like a normal personal message. They are simple to create and often feel more authentic, but you give up detailed tracking and visual branding.

Plain text email is a message made only of words. There are no images, buttons, or layout, just simple text in a single column. It feels like something you might type in a basic text editor or send from your personal inbox.

Plain text matters when you want your email to feel personal and low friction. These messages can be easier to read, less likely to break in older email clients, and more trusted in some inboxes. They work well for one to one outreach, simple updates, and important account notices.

If you are not sure what to use, test a plain text version against a simple HTML version for the same message. Keep the copy short, write like you speak, and place your main link or call to action in the middle of the email. This makes it easy for people to see what you want them to do without extra design.