How To Craft Email Subject Lines With High Open Rates
There is more to email subject lines than meets the eye. Let me show you why!
Emoji
Small icons like đ or đ that you add to subject lines and email copy so your message is easier to notice and understand. They act as simple visual cues that show tone and make your emails feel more personal.
Emojis in email marketing are small images that sit inside subject lines or the body of your message. They can show emotion, support the words around them, or replace short phrases. People scan their inbox fast, so a simple icon can help your email stand out. Used with care, they make your writing feel more natural and friendly.
In practice, most teams use emojis to highlight sales, updates, or key moments. A single icon can signal if a message is about a discount, a reminder, or a celebration before someone reads the rest. This can lift opens because the subject line feels clearer at a glance. They also help keep subject lines short while still giving context.
It is best to test emojis on a small part of your list first. Send one version with an emoji and one without to the same type of audience. Compare open and click rates, not just one send. Keep using emojis only where you see a real gain and where the tone still fits your brand.
Related Terms
Subject Line
A subject line is the short title of your email that shows up in the inbox. It gives people a quick idea of what the email is about and helps them decide if they will open it or ignore it.
Learn more âEmail Engagement Score(Engagement Score)
A simple score that shows how active a subscriber is with your emails, based on actions like opens, clicks, replies, and purchases. It helps you quickly see who is engaged and who might be slipping away.
Learn more âMessage Transfer Agent (MTA)(MTA)
A Message Transfer Agent is the server that moves email from one mail system to another. It takes outgoing messages from your email tool and hands them off to the next mail server using SMTP until they reach the right inbox.
Learn more âAbandoned Cart Email(Cart Abandonment Email)
An automated email that goes out when someone adds items to their cart but leaves without buying. These emails show what they left behind and usually include a direct link back to their cart. Most businesses send a series of 2-3 reminders over a few days, sometimes sweetening the deal with a discount or free shipping offer.
Learn more âRelated Articles About Emoji
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