Bento on Air: Tracking Pixels Trickery
In this episode, we discuss the topic of tracking pixels and their implementation in email marketing. The host shares a recent experience where a cus...
Tracking
Tracking is how your email tool logs opens, clicks, and sales that come from your emails. It helps you see what people do after they receive a message so you can improve future campaigns.
Email tracking is the process your platform uses to see what happens after you send a message. It records if someone opens the email, clicks a link, or makes a purchase. Most tools do this with tiny images and special links that quietly report activity in the background. To your subscribers it feels invisible, but it runs on every campaign you send.
This data gives you a clear view of how your list behaves. You can see which subject lines pull people in, which offers get clicks, and which emails lead to revenue. It also helps you spot problems like low engagement or high unsubscribe rates before they hurt deliverability. With good tracking in place you can make changes based on facts instead of guesses.
A simple way to use tracking well is to look past opens and focus on clicks and conversions. Opens are less reliable now because of privacy features in modern email apps. Clicks and sales still show real intent and are harder to fake. Build your reports and testing plans around those numbers first.
Related Terms
Email Alias(Plus Alias)
An email alias is a version of your email address that still delivers to the same inbox. It lets you create different addresses for signups and tracking without managing more accounts.
Learn more →Analytics
The practice of tracking what happens after you hit send on your email campaigns. Analytics shows you who opened, who clicked, who bought, and who bounced—turning guesswork into data-driven decisions about what's actually working in your email program.
Learn more →Forward(Forward To A Friend)
When someone shares your email with another person by clicking forward in their email client or using a forward to a friend link in your email. It is a strong signal that they found your message useful, but manual forwards often break tracking so many teams prefer using dedicated forward to a friend features instead.
Learn more →Image Blocking
When email clients stop images from loading automatically, so people see empty boxes or alt text instead of pictures. This protects users from tracking and unsafe content, so you should never rely only on images to tell your message.
Learn more →Related Articles About Tracking
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