Can Bento replace Ortto for SaaS and B2B product-led teams?

Yes. Bento was built for SaaS and B2B companies that rely on product usage data, with full event tracking, behavioral automations, and strong deliverability so your lifecycle messages actually reach the inbox.

How does Bento's pricing compare to Ortto?

Ortto's plans are based on stored contacts, data limits, and add-ons like SMS, which can ramp up costs as your CDP grows. Bento uses simple, transparent pricing with all features and deliverability infrastructure included from day one.

Can I bring over my Ortto audiences and custom fields into Bento?

You can export people and audiences from Ortto as CSV, map custom fields to Bento fields, and recreate key lifecycle segments with tags and dynamic segments. Most teams move their main audiences in a single afternoon.

Do my Ortto journeys and reports migrate automatically?

Journeys and reports do not auto-import, but you can document your existing flows and rebuild them in Bento's automation builder. Many teams use the migration as a chance to simplify logic and focus on the highest-impact flows.

What kind of support does Bento provide during an Ortto migration?

Bento offers live chat, a shared inbox, Discord community access, and open office hours so you can get hands-on help while migrating. For qualified accounts, our team can assist with planning your data model and rebuilding critical journeys.

The better Ortto alternative

Bento gives SaaS and B2B teams fast, reliable email and automation with simple pricing and all features included from day one. Unlike Ortto's tiered plans, you get built-in deliverability tooling plus live chat and shared inboxes. Switch without losing your audiences, events, or product-led growth strategy.

Trusted by these companies who switch to Bento

PRICING

Pay $0.01 per identified user with unlimited emails and unlimited team members. All features included from day one.

No hidden fees, no email limits. Pay only for identified visitors, not every email you send.

Value-based pricing

Simple, transparent pricing with all features included from day one.

Unlimited emails

Send as many emails as you want without worrying about overage charges.

No surprises

Simple, predictable billing that scales with your business.

The Hidden Cost of 'Cheaper' Plans

Others

Base Plan+$49

Advanced Automation+$29

Deliverability Tools+$49

Priority Support+$39

API Access+$29

Extra Team Seats+$45

Monthly Total$49/mo

Bento

EverythingIncluded

Advanced Automation

Deliverability Tools

Priority Support

API Access

Extra Team Seats

Monthly Total$30/mo

FEATURES

All features included from day one, including automation, transactional email, live chat, and shared inboxes.

Get access to our entire feature set from day one. No upgrade tiers or feature gating.

No feature limits

Access all of Bento's powerful features from day one.

Advanced automation

Create sophisticated customer journeys with our visual automation builder.

Real analytics

Get accurate reporting without inflated metrics.

All Features Included

⚡Automations

📧Broadcasts

🔄Sequences

🎯Segments

🧪A/B Testing

📊Analytics

💬Live Chat

📝Forms

All features included on every plan

MIGRATION

Built-in deliverability infrastructure, free email validation, and batching controls so more of your messages land in the inbox.

Our team handles your entire migration process, ensuring zero data loss and minimal downtime.

Full data transfer

Our expert team will handle your entire Ortto migration.

24-48 hour setup

Most migrations are completed within 1-2 days.

Dedicated support

Get 1-on-1 help throughout the entire migration process.

Migration Process

📤

Contacts & TagsTransferred

Custom FieldsTransferred

Email HistoryTransferred

AutomationsTransferred

24-48 hour white-glove migration

Feature Comparison

Bento vs Ortto

A side-by-side look at what each platform offers. We aim for accuracy, but let us know if you spot anything off.

5 advantages

Features Bento has that Ortto doesn't

Bento

Ortto

Anonymous Event Tracking

Bento stores anonymous events and merges them when someone signs up.

Website tracking available, but journeys focus on identified contacts.

Identified Event Tracking

Track product and lifecycle events tied to a person.

Customer Data Platform (CDP)

Both platforms unify customer data for targeting and analytics.

Event-driven people profiles with flexible fields.

Full CDP across people, accounts, and events.

Behavioral Journeys and Playbooks

Visual flows that react to events, time, and audience changes.

Broadcast Campaigns

One-off sends and newsletters to segments or audiences.

Product and SaaS analytics

Track feature adoption, upgrades, and churn risk for product-led growth.

Multi-channel messaging (email + SMS)

Choose the channels that match your growth model.

Email, live chat, and webhooks; SMS via integrations.

Email, SMS, and popups built in.

Live Chat

Talk to users in-app and on-site without adding another tool.

Shared Inboxes

Reply to campaign messages and support requests from one team inbox.

Revenue Attribution & Reporting

Connect campaigns to revenue and product outcomes.

Free Email Validation

Clean bad addresses before they hurt deliverability.

Batched + Paused Sending

Control sending speed and pause high-risk sends mid-flight.

Basic scheduling and throttling controls.

Deliverability infrastructure

Bento treats deliverability as core infrastructure, not an add-on.

Reputation monitoring, warmup tools, and suppression built in.

Standard ESP deliverability with optional custom IPs.

Value-based pricing (pay for emails sent)

Reduce waste from inactive or low-intent records.

All features included from day one.

Contact and CDP data limits by plan tier.

All features included from day one

No upgrade walls for automations, analytics, or integrations.

Discord Community & Open Office Hours

Get strategy feedback and help directly from the Bento team and other operators.

Developer-friendly API & webhooks

Sync data in and out programmatically.

Shopify & ecommerce integrations

Connect your store data to trigger campaigns and reports.

Compare to other platforms

See how Bento stacks up against other email marketing tools

Questions about switching from Ortto

We've been building Bento for 7 years and 310 days.

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