The better Ometria alternative
Bento gives retail teams an all in one email marketing and CRM platform that covers product, marketing and transactional messages in a single place. You get fast deliverability, flexible automation and simple per-user pricing with unlimited emails.
Trusted by these companies who switch to Bento
Why Switch from Ometria to Bento
PRICING
Per-user pricing with unlimited emails that often gets cheaper as you scale, and you can reach out to our team for help on pricing anytime.
No hidden fees, no email limits. Pay only for identified visitors, not every email you send.
Value-based pricing
Simple, transparent pricing with all features included from day one.
Unlimited emails
Send as many emails as you want without worrying about overage charges.
No surprises
Simple, predictable billing that scales with your business.
The Hidden Cost of 'Cheaper' Plans
Others
Base Plan+$49
Advanced Automation+$29
Deliverability Tools+$49
Priority Support+$39
API Access+$29
Extra Team Seats+$45
Monthly Total$49/mo
Bento
EverythingIncluded
Advanced Automation
Deliverability Tools
Priority Support
API Access
Extra Team Seats
Monthly Total$30/mo
FEATURES
All features included from day one including workflows, transactional email, live chat, shared inboxes and advanced deliverability tooling.
Get access to our entire feature set from day one. No upgrade tiers or feature gating.
No feature limits
Access all of Bento's powerful features from day one.
Advanced automation
Create sophisticated customer journeys with our visual automation builder.
Real analytics
Get accurate reporting without inflated metrics.
All Features Included
⚡Automations
📧Broadcasts
🔄Sequences
🎯Segments
🧪A/B Testing
📊Analytics
💬Live Chat
📝Forms
All features included on every plan
MIGRATION
Anonymous tracking, free email validation, batched and paused sending plus an active Discord community and open office hours for operators.
Our team handles your entire migration process, ensuring zero data loss and minimal downtime.
Full data transfer
Our expert team will handle your entire Ometria migration.
24-48 hour setup
Most migrations are completed within 1-2 days.
Dedicated support
Get 1-on-1 help throughout the entire migration process.
Migration Process
📤
Contacts & TagsTransferred
Custom FieldsTransferred
Email HistoryTransferred
AutomationsTransferred
24-48 hour white-glove migration
Feature Comparison
Bento vs Ometria
A side-by-side look at what each platform offers. We aim for accuracy, but let us know if you spot anything off.
Pricing model
Bento charges per user with unlimited emails, often getting cheaper as you scale, and you can reach out to our team for help on pricing anytime.
Per-user pricing (all users) with unlimited emails.
Contract and profile based pricing tied to stored customer records and retailer revenue.
All features included
You do not need to upgrade in Bento to unlock core automation features.
Every plan includes workflows, segmentation, transactional email, chat, validation and APIs.
Capabilities and support levels vary by contract size and package.
Retail CDP and single customer view
Ometria is strong on retail specific CDP features while Bento focuses on flexible event data and email performance.
Flexible event based profiles that unify product, behavior and revenue data from any source.
Specialized retail CDP that builds a rich single customer view with merchandising and lifecycle metrics.
Ecommerce platform integrations
Both platforms can ingest orders and product data so you can run lifecycle programs.
Direct integrations for popular commerce platforms plus webhooks and APIs for custom stacks.
Deep integrations for enterprise retail stacks including platforms like Shopify Plus and Magento.
Anonymous pre signup tracking
Bento lets you build flows based on what people did before they opted in.
Tracks anonymous sessions and onsite events before a visitor signs up then connects them when an email is captured.
Focuses on known customers and imported order data with less emphasis on anonymous browsing history out of the box.
Multi channel messaging
If your main channel is email Bento keeps the stack simple while still letting you connect other channels.
Email first platform with native support for transactional and marketing email plus webhooks for SMS or push partners.
Retail marketing platform that coordinates email, SMS and sometimes direct mail or paid media through partners.
Transactional email
Running product, marketing and transactional messages from one platform keeps data and deliverability aligned.
Full transactional email support built into the same account as your marketing automation.
Primarily focused on marketing and lifecycle campaigns while transactional messages often run through separate systems.
Live chat and shared inbox
Bento can replace or reduce reliance on separate support and chat tools.
Includes live chat widgets, shared inboxes and unified customer conversations.
Does not position itself as a live chat or shared inbox tool.
Deliverability tooling
Bento treats deliverability as core infrastructure instead of an add on service.
Built in deliverability monitoring, authentication guidance, batching and pausing controls.
Enterprise deliverability support but details and tooling depend on contract and sending setup.
Visual automation builder
Both support automated flows although Bento keeps the interface minimal for operators.
Modern visual workflow builder designed to stay fast even for complex journeys.
Journey builder for lifecycle programs that reflects retail use cases like win back and replenishment.
Real time behavioral triggers
Either tool can power browse abandonment and post purchase flows when events are set up correctly.
Triggers automations from events like page views, purchases, plan changes and custom events in real time.
Supports behavioral triggers based on customer activity and lifecycle stage.
Predictive and AI features
Ometria leans into predictive retail use cases while Bento optimizes for speed and control.
Focuses on clear segmentation and event data while letting you layer on your own models if needed.
Offers predictive scoring and retail specific intelligence such as likelihood to purchase and churn risk.
Email validation
You can clean problematic addresses as you go instead of running large one off scrubs.
Free built in email validation to keep lists clean and protect sender reputation.
Validation typically handled through list cleaning vendors or separate processes.
Batching and pausing sends
Bento helps you protect deliverability during big promotions and peak retail periods.
Fine grained batching, pausing and throttling controls on campaigns and workflows.
Standard send controls with scheduling and throttling that vary by setup.
Implementation time
Bento is lighter weight to roll out especially for lean ecommerce teams.
Typical setup in days once your store and events are connected.
Implementation often run as a project with multiple integrations and stakeholder teams.
Support and community
Bento is designed for operators who want fast answers without heavy process.
Direct access to the team, Discord community and regular open office hours for strategy and troubleshooting.
Account management and support tied to contract level with focus on larger retail programs.
APIs and data warehouse access
Both integrate with broader data platforms so ownership of data stays with you.
Developer friendly APIs and webhooks so you can push and pull data from your own systems.
Data feeds, integrations and exports aimed at connecting to retail data stacks.
Analytics and revenue attribution
Ometria is stronger for deep retail analytics while Bento focuses on practical reporting operators can act on quickly.
Clear reporting on revenue, events and cohort performance connected to each campaign and workflow.
Advanced retail analytics that attribute revenue to campaigns and lifecycle programs across channels.
Compare to other platforms
See how Bento stacks up against other email marketing tools
Questions about switching from Ometria
We've been building Bento for 7 years and 310 days.
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