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Bento
Bento Logo
vs
Loops logo
Loops

The better Loops alternative for SaaS teams

Bento helps SaaS teams run product, marketing, and transactional email in one place with value based pricing and built in deliverability tools. Compared to Loops, you get live chat and shared inboxes, anonymous event tracking, and all features from day one so your whole lifecycle runs on a single operator friendly platform.

G2 LeaderCapterra ShortlistSOC-2 Compliant

Why Switch from Loops to Bento

PRICING

Per-user pricing based on identified users in your account, with unlimited emails, which usually lowers costs as your list grows.

No hidden fees, no email limits. Pay only for identified visitors, not every email you send.

Per-user pricing icon

Per-user pricing

Simple, transparent pricing with all features included from day one.

Unlimited emails icon

Unlimited emails

Send as many emails as you want without worrying about overage charges.

No surprises icon

No surprises

Simple, predictable billing that scales with your business.

FEATURES

All features including automation, deliverability tooling, shared inboxes, and validation available from day one without upgrades.

Get access to our entire feature set from day one. No upgrade tiers or feature gating.

No feature limits icon

No feature limits

Access all of Bento's powerful features from day one.

Advanced automation icon

Advanced automation

Create sophisticated customer journeys with our visual automation builder.

Real analytics icon

Real analytics

Get accurate reporting without inflated metrics.

MIGRATION

Operator friendly platform that combines product, marketing, transactional email, live chat, and a strong community in one tool.

Our team handles your entire migration process, ensuring zero data loss and minimal downtime.

Full data transfer icon

Full data transfer

Our expert team will handle your entire Loops migration.

24-48 hour setup icon

24-48 hour setup

Most migrations are completed within 1-2 days.

Dedicated support icon

Dedicated support

Get 1-on-1 help throughout the entire migration process.

Migration

Switching from Loops is easy

Import your contacts, recreate templates, and start sending in under a day. Our team handles your entire Loops migration.

Your current ESP
BentoBento
Progress0%
Contacts & TagsPending
TemplatesPending
AutomationsPending
SegmentsPending
Migration complete! Ready to send.
Feature Comparison

Bento vs Loops

A side-by-side look at core features and plan limits. We aim for accuracy, but let us know if you spot anything off.

2 advantages
Features Bento has that Loops does not
Feature
Bento Logo
Bento
Loops logo
Loops
Pricing model
Bento is based on identified users in your account with unlimited emails, while Loops pricing is primarily based on subscribers and monthly sending volume.
All features included from day one, no upgrade tiers or feature gating.
Subscriber-based pricing with usage limits.
All features on every plan
Bento includes automation, segmentation, and deliverability tooling on all plans so there is no feature gating as you grow.
Built in deliverability tooling
Bento treats deliverability as core infrastructure and gives operators more direct controls.
Reputation monitoring, batching, and authentication setup included.
Handles deliverability for you with fewer advanced controls exposed in the app.
Anonymous event tracking before signup
Bento can track anonymous product events and later merge them into contacts, which helps SaaS teams understand pre signup behavior.
Live chat and shared inbox
Bento includes live chat widgets and shared support inboxes so product and marketing email can live beside conversations.
Free email validation
Bento includes validation to keep lists clean and improve inbox placement without another subscription.
No native bulk validation, usually handled with a separate tool.
Community and office hours
Bento focuses on helping operators learn from each other and get direct feedback from the team.
Active Discord community and regular open office hours.
Smaller community presence with traditional support channels.
Batched and paused sending controls
Bento can slow or pause campaigns at the account or segment level, which helps protect sender reputation.
Basic scheduling without rich batch and pause options in the UI.
Event based automations for SaaS
Both tools support event driven workflows such as trial started, feature used, or plan upgraded.
Transactional email via API and SMTP
Both Bento and Loops can send transactional messages like password resets and receipts via API or SMTP.
Visual workflow builder
Each platform provides a visual builder for journeys and automation paths.
A/B testing for campaigns
Both support testing subject lines or content variants to improve performance.
Native support for SaaS metrics
Bento can report on revenue and lifecycle stages across different business models, not only SaaS.
Flexible event model with revenue and lifecycle reporting for SaaS and ecommerce.
Strong product event tracking aimed at SaaS teams with lighter built in revenue reporting.
Multi channel messaging
Bento lets teams coordinate email and conversations instead of jumping between tools.
Email plus live chat and shared inbox in one app.
Email focused without built in chat or shared inbox tooling.
Team collaboration tools
Bento is designed for operators and teams that collaborate on customer communication.
Shared inboxes, internal notes, and unified timelines.
Standard user roles and access without dedicated shared inbox features.
Onboarding and migration help
Bento often guides new teams through recreating key journeys and data flows.
Hands on migration help, templates, and office hours.
Self serve documentation with limited concierge migration.
Ecommerce specific features
If you run SaaS and ecommerce together Bento can cover both without another tool.
Supports ecommerce and SaaS with flexible events and revenue tracking.
Optimized mainly for SaaS product communication rather than deep ecommerce workflows.

Compare to other platforms

See how Bento stacks up against other email marketing tools

Questions about switching from Loops

Ready to switch from Loops?

Start your free trial today and see why teams are making the switch to Bento.

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