Will I lose my existing subscribers if I move from Buttondown to Bento?

No. As long as you export your subscribers as a CSV from Buttondown and import that file into Bento, your audience comes with you, including tags and key custom fields.

Can Bento replace Buttondown for a simple personal newsletter?

Yes. You can keep sending a straightforward newsletter from Bento, then layer in automation, transactional email, and product messages over time without changing tools again.

What happens to my paid Buttondown subscribers?

Buttondown processes payments directly, so you will keep that data in your billing tool or exports. In Bento you track those customers with tags and billing events so you can target them with the right onboarding and retention flows.

Does Bento support the same level of simplicity as Buttondown?

Bento is more powerful but still keeps writing and sending emails simple. You can start with basic campaigns and a few automations, then grow into more advanced workflows when you are ready.

How long does it take to migrate from Buttondown to Bento?

Most independent writers can export their Buttondown list, set up key tags and automations in Bento, and send a first campaign in one to two hours. Larger lists with complex drips may take a bit longer.

Buttondown

A more flexible Buttondown alternative for serious operators

Buttondown is great for simple newsletters. Bento keeps that simplicity but adds powerful automation, deliverability tooling, and multi-channel messaging so you can grow past a single list without changing platforms.