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Deliverability Letter

A more flexible Buttondown alternative for serious operators

Buttondown is great for simple newsletters. Bento keeps that simplicity but adds powerful automation, deliverability tooling, and multi channel messaging so you can grow past a single list without changing platforms.

Trusted by these companies who switch to Bento

Why Switch from Buttondown to Bento

PRICING

Value based pricing that charges for emails you send, not contacts you store

No hidden fees, no email limits. Pay only for identified visitors, not every email you send.

Value-based pricing

Simple, transparent pricing with all features included from day one.

Unlimited emails

Send as many emails as you want without worrying about overage charges.

No surprises

Simple, predictable billing that scales with your business.

The Hidden Cost of 'Cheaper' Plans
Others
Base Plan+$49
Advanced Automation+$29
Deliverability Tools+$49
Priority Support+$39
API Access+$29
Extra Team Seats+$45
Monthly Total$49/mo
Bento
EverythingIncluded
Advanced Automation
Deliverability Tools
Priority Support
API Access
Extra Team Seats
Monthly Total$30/mo

FEATURES

All in one platform for product, marketing, and transactional email with advanced automation

Get access to our entire feature set from day one. No upgrade tiers or feature gating.

No feature limits

Access all of Bento's powerful features from day one.

Advanced automation

Create sophisticated customer journeys with our visual automation builder.

Real analytics

Get accurate reporting without inflated metrics.

All Features Included
⚡Automations
📧Broadcasts
🔄Sequences
🎯Segments
🧪A/B Testing
📊Analytics
💬Live Chat
📝Forms
All features included on every plan

MIGRATION

Built in deliverability infrastructure plus live chat, shared inboxes, and a real operator community

Our team handles your entire migration process, ensuring zero data loss and minimal downtime.

Full data transfer

Our expert team will handle your entire Buttondown migration.

24-48 hour setup

Most migrations are completed within 1-2 days.

Dedicated support

Get 1-on-1 help throughout the entire migration process.

Migration Process
📤
Bento
Contacts & TagsTransferred
Custom FieldsTransferred
Email HistoryTransferred
AutomationsTransferred
24-48 hour white-glove migration
Feature Comparison

Bento vs Buttondown

A side-by-side look at what each platform offers. We aim for accuracy, but let us know if you spot anything off.

6 advantages
Features Bento has that Buttondown doesn't
Bento Logo
Bento
Buttondown logo
Buttondown
Newsletter sending
Both platforms handle classic newsletter blasts to your list.
Visual automation workflows
Bento provides a visual workflow builder for multi step automations. Buttondown focuses on simple sequences.
Behavioral and event based automation
Bento can trigger flows from events, page views, and product activity. Buttondown mainly schedules time based drips.
limited
Transactional email (product, account, billing)
Bento is built to handle product and transactional email alongside campaigns. Buttondown is focused on newsletters.
Ecommerce and SaaS data integrations
Bento connects to stores and apps so you can segment by purchases and usage. Buttondown is creator first and less commerce focused.
very limited
Anonymous event tracking before signup
Track visitor behavior before they join your list so you can personalize from the first email.
Live chat and shared inboxes
Bento includes support style inboxes and live chat so you can keep conversations around your emails in one place.
Free email validation
Bento can validate addresses to keep your list clean and protect deliverability.
Deliverability tooling and reputation monitoring
Bento includes authentication setup, batching controls, and reputation monitoring. Buttondown focuses on simple sending.
basic
Batched and paused sending controls
Bento lets you batch, throttle, and pause sends in flight. Buttondown supports scheduled sends but not fine grained throughput controls.
basic scheduling
Value based pricing
Bento charges based on sending volume so you are not penalized for list size. Buttondown prices by subscribers.
pay for emails you send
subscriber based tiers
All features available from day one
Bento includes advanced automation, segmentation, and deliverability tooling on every account.
features depend on plan
Paid newsletter subscriptions
Buttondown has built in paid subscriptions and Stripe support. Bento can work alongside your payment stack but is not payment first.
via external stack
Template and layout editor
Both support custom templates. Bento focuses on product and lifecycle emails while Buttondown stays simple for long form letters.
Segmentation and tagging
Both support tags and segments. Bento adds behavior, revenue, and product usage filters for deeper targeting.
Multi user collaboration
Bento is built for small teams with shared workspaces and inboxes. Buttondown is aimed at solo writers.
very limited
Discord community and office hours
Bento customers get access to a Discord community and regular office hours for help with strategy and troubleshooting.

Compare to other platforms

See how Bento stacks up against other email marketing tools

Questions about switching from Buttondown

We've been building Bento for 7 years and 310 days.

Come help us build the next generation of email marketing and automation software. We'll see you inside.

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