14 Tips to Help You Improve Your Email Engagement Rates
Check out our list of 14 actionable tips that’ll help you boost the impact of the emails you send and improve your email engagement rates.
Responsive Email
An email design that adjusts to any screen size so it stays easy to read and click on phones, tablets, and desktops.
Responsive email means your message changes shape to fit the screen someone uses. The layout, text, and images resize so the email is easy to read on a phone, tablet, or laptop. People do not need to pinch, zoom, or scroll sideways. It feels like the email was built for their device.
Responsive email matters because most people check email on their phone first. If your layout breaks or the text is tiny, they often delete the message instead of trying to fix it. A clean mobile view helps more people read, click, and buy. It also makes your brand look more professional and easier to trust.
A simple way to start is to use a mobile first template from your email platform. Keep one main column, large buttons, and short lines of text. Always test by sending the email to your own phone and laptop. If it feels smooth on both, your subscribers will likely have a good experience.
Related Terms
Kinetic Email(Interactive Email)
Kinetic email is an interactive email that lets people click, swipe, or tap inside the message instead of going to a web page. It uses HTML and CSS to create simple actions like carousels, accordions, or quick surveys right in the inbox.
Learn more →Abandoned Cart Email(Cart Abandonment Email)
An automated email that goes out when someone adds items to their cart but leaves without buying. These emails show what they left behind and usually include a direct link back to their cart. Most businesses send a series of 2-3 reminders over a few days, sometimes sweetening the deal with a discount or free shipping offer.
Learn more →Email Alias(Plus Alias)
An email alias is a version of your email address that still delivers to the same inbox. It lets you create different addresses for signups and tracking without managing more accounts.
Learn more →Email Client(Email Program)
Software or apps people use to read, send, and manage email, such as Gmail or Apple Mail. Different email clients can display the same email in different ways, which affects how your emails look and perform.
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