Why Are My Emails Going to Spam?
Learn why your emails are going to spam and how to fix inbox placement. Understand spam filters, reputation issues, and deliverability best practices.
Honey Pot
A honey pot is a fake email address used by inbox providers and anti spam groups to spot senders with bad list practices. Sending to these addresses hurts your reputation and makes it harder for your emails to reach the inbox.
Honey pot email addresses are fake inboxes set up by inbox providers and spam filters to catch bad senders. They look like normal addresses but they never sign up to any real list. If you send to one, it is a strong sign that your contact data is scraped, bought, or poorly collected.
When you hit honey pot addresses, filters see you as a risk and start to block or junk more of your mail. Your IP and domain reputation fall, so even real subscribers may stop seeing you in their inbox. Fixing this can take a long time, and you may need to change how you collect and clean your lists.
To avoid honey pots, only email people who clearly asked to hear from you. Use double opt in, stay away from bought lists, and remove old or inactive contacts on a regular schedule. If you see a sharp drop in opens or a jump in bounces, slow down sending and review where your recent signups came from.
Related Terms
Spam Trap(Honeypot Address)
A spam trap is an email address used by inbox providers to spot bad or careless senders. Hitting one damages your sender reputation and makes it more likely your emails go to spam.
Learn more →Reputation(Sender Reputation)
Sender reputation is the trust score mailbox providers give your emails based on how you send and how people react. It helps decide if your messages land in the inbox or get pushed to spam.
Learn more →Domain Reputation
How trusted your sending domain is by email providers like Gmail and Outlook. A strong domain reputation keeps your emails in the inbox instead of spam.
Learn more →Inbox Placement Rate(IPR)
Inbox placement rate is the percentage of your sent emails that land in the inbox instead of spam or getting blocked. It shows how often your messages actually reach people.
Learn more →