BentoMigrate from Listrak to Bento
Follow this step by step guide to migrate from Listrak to Bento. Export contacts, segments, and suppression lists, then rebuild key automations in Bento.
Migration Steps and Data Transfer
DATA TRANSFER
What transfers from Listrak?
Here's what data we can migrate from your current platform to Bento.
Contacts & Segments
All your subscribers, tags, and custom fields transfer seamlessly.
Email History
Email history transfers partially based on platform limitations.
Commerce Data
Commerce data may require reconnection to your store.
STEP-BY-STEP
Export from Listrak
Follow these steps to export your data and prepare for migration.
1. Review your current Listrak setup
Audit your contact database, key segments, SMS programs, and automations so you know what needs to move first.
2. Export email contacts and attributes
Use Listrak contact export tools to download all email contacts as CSV files, including custom attributes, consent status, and unique identifiers.
3. Export SMS subscribers
From your SMS or mobile messaging module, export active subscribers with their phone numbers, country codes, and opt in status.
WHY SWITCH
Why migrate from Listrak?
Here's why teams are making the switch to Bento.
Reason 1
Per user pricing with unlimited emails, often cheaper as you scale and you can reach out to our team for help on pricing anytime.
Reason 2
All features included from day one, including advanced automation, deliverability tools, live chat, and shared inboxes.
Reason 3
Operator friendly platform with anonymous tracking, free email validation, batched sending, and a real community with office hours and Discord support.
TERMINOLOGY & MIGRATION GUIDE
Listrak → Bento Translation
Different platforms use different terms. Here's how Listrak concepts map to Bento, plus tips for a smooth migration.
A single customer or subscriber identified by an email address or ID.
Static or saved groups of contacts that you can represent with tags and dynamic segments in Bento.
Dynamic groups built from behaviour and attributes that you can recreate with Bento segment rules.
An automated journey that sends messages based on triggers and rules.
Revenue focused flows that you can rebuild using Bento events and workflows.
One time email sends to a selected audience.
A tracked action such as a page view, add to cart, or order that you can send into Bento for targeting.
Migration Tips
- Prioritise the programs that drive the most revenue and rebuild those first in Bento.
- Keep Listrak running during a short overlap period while you test Bento flows with smaller segments.
- Use consistent naming for tags, segments, and fields so teams can recognise familiar concepts.
- Plan a dry run with internal email addresses before pointing production DNS records at Bento.
- Work with your development team to send key ecommerce events like orders and refunds into Bento early in the migration.
Watch Out For
- Automation programs and cross channel campaigns do not export directly, so budget time to rebuild them in Bento.
- Do not cancel your Listrak contract or update DNS records until you have verified live sends from Bento.
- Large contact databases can take time to export and import, so schedule migration windows outside of peak campaign periods.
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