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SMS Messaging Compliance Policy

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This document is rendered from the markdown source used in Bento's public legal repository.

This policy applies when you use Bento to send SMS, MMS, or similar mobile messages.

It supplements our Terms and Acceptable Use Policy. If there is a conflict, the Terms and Acceptable Use Policy control unless this policy expressly says otherwise.

Consent and enrollment

You must have a lawful basis, and where required by law, the recipient's valid consent, before sending marketing or promotional mobile messages.

You must:

  • clearly disclose what the recipient is signing up to receive;
  • identify your business or brand at the point of opt in;
  • keep records of consent, including the source, date, time, and method of sign-up where reasonably available;
  • avoid using purchased, rented, borrowed, scraped, or appended phone number lists; and
  • avoid using pre-checked boxes, misleading flows, or bundled consent where prohibited by law.

If you send informational, transactional, or operational messages, you remain responsible for ensuring that those messages qualify for the treatment you rely on under applicable law.

Required message practices

You must:

  • identify yourself clearly in your messages where required by law or carrier rules;
  • honor opt-out requests promptly;
  • include required disclosures, such as message frequency, fee notices, or help instructions, where applicable;
  • comply with quiet hours, time-of-day restrictions, and location-based messaging rules where applicable; and
  • comply with carrier, aggregator, short code, long code, toll-free, alphanumeric sender ID, and registration requirements that apply to your traffic.

Prohibited SMS and MMS practices

You may not:

  • send messages without the required consent or other lawful basis;
  • send to reassigned, invalid, or opted-out numbers after you know or should know the number should not be contacted;
  • hide, disable, or interfere with opt-out functionality;
  • use misleading sender identification or deceptive content;
  • use Bento to route, relay, or disguise traffic in order to evade carrier rules, registration requirements, provider restrictions, or enforcement;
  • send SHAFT, prohibited, or restricted content where carrier or platform rules do not allow it; or
  • use Bento for robocalling, ringless voicemail, or other traffic types we do not support.

Evidence and cooperation

On request, you must promptly provide information reasonably requested by Bento about:

  • your consent flows and disclosures;
  • sample opt-in language and screenshots;
  • campaign purpose and audience;
  • proof of sender registration or brand verification where applicable; and
  • the source of phone numbers and how you honor opt-outs.

If you do not provide the information we request, we may suspend or restrict your messaging traffic.

Enforcement

We may delay, reject, suspend, throttle, block, or terminate your messaging traffic or account where we believe it creates legal, carrier, fraud, abuse, reputational, or deliverability risk.

Reporting issues

If you believe an account is misusing Bento for SMS or MMS, please contact report@bentonow.com.