Weekly Roundup [Oct Week 1, 2022]: We got your Versions here!
The weekly update roundup for Week 1 of Oct.
Version
A version is a specific saved state of an email or template. It lets you compare different drafts in tests and return to a known good setup if new changes do not work.
A version is just one specific draft of an email. You might change a subject line, tweak the layout, or update the copy, and that new save becomes its own version. Your email tool stores these versions so you can keep track of what changed over time.
Versions matter because they make testing and fixes much easier. In A/B tests, each variation you send is a separate version with its own results. If a new version hurts opens or clicks, you can quickly switch back to the one that worked better.
As a habit, give each version a clear name that describes the change. For example, you might name a version "Short_subject_line_version" or "Holiday_template_update". This makes it simple to see what you tried and which versions drove the best results.
Related Terms
Email Alias(Plus Alias)
An email alias is a version of your email address that still delivers to the same inbox. It lets you create different addresses for signups and tracking without managing more accounts.
Learn more →A/B Split Test(Split Test)
An A/B split test is when you send two versions of an email to different groups to see which one gets better results. You change one thing at a time and then pick the version that performs best.
Learn more →HTML
HTML is the code that shapes how your email looks and feels in the inbox. In email marketing it uses a simpler, stricter version of web HTML so your design works across many different clients.
Learn more →Template
A reusable email layout you use as a starting point for campaigns. It keeps your design consistent so you only need to update the content each time.
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