GDPR

The General Data Protection Regulation is a privacy law from the European Union that controls how you handle personal data from people in the EU and UK. It covers things like collecting email addresses, storing customer details, and sharing data with tools you use. In simple terms, it sets clear rules so people know how their data is used and can say yes or no.

For email marketing, GDPR matters because you need a valid reason to contact someone and proof that they agreed. You must explain what people are signing up for, keep consent records, and give an easy way to unsubscribe. It also gives people rights to see, change, or remove their data, which affects how you manage your lists and automation.

A simple way to stay on track is to use clear opt in forms and keep everything transparent. Tell people what they will get, how often you plan to email, and how they can stop at any time. Make sure your tools record consent details and give you a quick way to find or delete a contact if they ask.