California Consumer Privacy Act (CCPA)
A California privacy law that gives residents clear rights over how businesses collect, use, and share their personal data. It applies to larger companies and those that handle a lot of data from people who live in California.
Also known as CCPA
CCPA is a California privacy law that focuses on how companies handle personal data. It gives people in California more control over what is collected about them and how it is used. For most teams, it means you need to know what data you store about a person and be ready to show it or delete it when they ask.
If you send email to people in California, CCPA touches almost every part of your list. Email addresses, tracking data, and form submissions all count as personal information. People can ask to see that data, request that you delete it, or tell you not to sell or share it with third parties. You need simple ways for them to contact you and clear steps inside your tools to honor these requests.
A simple starting point is to map where subscriber data flows in your stack. List every tool that stores email addresses or tracking data and note what it is used for. Then set up a basic process for export, deletion, and honoring opt out requests for anyone in California. This keeps you closer to compliance and also builds trust with people on your list.