Quick Email Signature Examples
Stuck on a nice, compliant plain text email signature? We got you covered!
Privacy Policy
Also known as: Privacy Notice, Data Protection Policy
Your privacy policy explains what data you collect from people, how you use it, and how you keep it safe. It sets clear expectations so subscribers know what happens when they share their email and other details with you.
A privacy policy is a simple document that tells people how your company handles their personal information. It usually covers what you collect, such as email addresses, names, and basic tracking data. It also explains if you share this data with tools like your email platform or analytics. Most countries treat it as a legal requirement for sites that collect user data.
For email marketing, a clear privacy policy builds trust with your audience. Subscribers can see how their data flows through your systems and how long you keep it. This helps you show that you respect consent and follow rules like GDPR or CCPA. It also reduces confusion and support requests, because people know what to expect before they sign up.
Keep your privacy policy link in visible places, such as your signup forms, email footer, and checkout pages. Use short sentences and avoid heavy legal language where you can. Review it with a legal or privacy expert if you are unsure. Update it when you add new tools, tracking, or email programs so it always matches how you work.
Related Terms
California Consumer Privacy Act (CCPA)(CCPA)
A California privacy law that gives residents clear rights over how businesses collect, use, and share their personal data. It applies to larger companies and those that handle a lot of data from people who live in California.
Learn more →Acceptable Use Policy(AUP)
An Acceptable Use Policy (AUP) is a set of rules defined by an ESP or ISP that governs what type of content and behavior is allowed on their network.
Learn more →Data Retention(Data Retention Policy)
How long you keep customer and email data before you delete it. It sets clear rules for when you remove or anonymize contact and activity data so you only hold what you actually need.
Learn more →Transactional Email(Transaction Email)
Transactional emails are automatic messages sent when someone does something on your site or app, like placing an order or resetting a password. They share the key details about what just happened so people are not left guessing.
Learn more →