Event Trigger

An event trigger is the moment something happens that tells your email tool what to do next. It could be a new signup, a customer buying a product, or a user viewing a key page. The trigger is the starting point for an automated flow that runs without you clicking send. Once it fires, your system follows the steps you set in advance.

Event triggers matter because they tie your emails to real behavior and timing. They help you send the right message at the moment someone is most likely to care. That leads to higher opens and clicks compared to one time bulk sends. You also save time because the same flows keep running for every new person who meets the rules.

A simple way to start is to set one trigger for a new signup and one for an abandoned cart. Watch how people respond, then adjust timing and content based on results. As you gain confidence, add more triggers for key steps in your customer journey. Keep each trigger focused on one clear goal so it is easy to track and improve.