Best Email Marketing Services: Choosing the Right ESP for Your Business
Compare the best email marketing services and choose the right ESP. Find platforms that deliver real results, not just impressive feature lists.
Behavioral Trigger
Also known as: Behavior-Based Trigger, Action Trigger
An automated email that sends when someone does something specific on your site or in your product. It reacts to real behavior so the message matches what they just did.
A behavioral trigger is an email that goes out when someone takes a clear action, like viewing a product or signing up. Instead of one big blast to everyone, these emails are tied to what the person just did. That makes the message feel natural and on time. It is a simple way to connect your marketing to real behavior.
These triggers usually perform better than normal campaigns because they hit when interest is high. Cart abandonment, browse follow ups, welcome flows, and re engagement sequences are common examples. They can recover lost sales, bring people back to your app, or keep new leads warm. Once you set them up, they keep running in the background.
If you are just starting, pick one trigger that matches a clear goal. For ecommerce, begin with a cart abandonment email that goes out within a few hours. For SaaS, try a simple onboarding email when someone completes a key action. Track opens, clicks, and conversions so you can adjust copy and timing over time.
Related Terms
Transactional Email(Transaction Email)
Transactional emails are automatic messages sent when someone does something on your site or app, like placing an order or resetting a password. They share the key details about what just happened so people are not left guessing.
Learn more →Triggered Email
A triggered email is a message your system sends automatically when someone does something specific, like signing up, leaving items in a cart, or reaching a milestone. It goes to one person based on their action instead of going to your whole list at a fixed time.
Learn more →Abandoned Cart Email(Cart Abandonment Email)
An automated email that goes out when someone adds items to their cart but leaves without buying. These emails show what they left behind and usually include a direct link back to their cart. Most businesses send a series of 2-3 reminders over a few days, sometimes sweetening the deal with a discount or free shipping offer.
Learn more →Browse Abandonment(Browse Abandonment Email)
Browse abandonment is when someone views products on your site but leaves without adding anything to their cart or buying. A browse abandonment email is an automated follow up that reminds them what they saw and invites them back.
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