Browse Abandonment Emails: How To Bring Customers Back Again & Again
A short guide to bringing customers back after they view specific pages on your site.
Browse Abandonment
Also known as: Browse Abandonment Email, Product View Abandonment
Browse abandonment is when someone views products on your site but leaves without adding anything to their cart or buying. A browse abandonment email is an automated follow up that reminds them what they saw and invites them back.
Browse abandonment happens when a visitor looks at products or categories on your site, then leaves without adding anything to their cart. They showed interest but did not feel ready to buy. You use their browsing behavior to trigger a gentle follow up by email.
These emails matter because they give you a second chance with people who nearly engaged. The audience is larger than cart abandoners, so even small conversion rates can add up to real revenue. You can use browse abandonment to keep your brand top of mind and guide people back to the products they liked.
A simple way to start is to send one email that shows the products someone viewed, along with a short note that helps them decide. You might add key details they could have missed, such as sizing, reviews, or shipping information. Keep the tone helpful, not pushy, so it feels like a reminder from a store that understands what they care about.
Related Terms
Abandoned Cart Email(Cart Abandonment Email)
An automated email that goes out when someone adds items to their cart but leaves without buying. These emails show what they left behind and usually include a direct link back to their cart. Most businesses send a series of 2-3 reminders over a few days, sometimes sweetening the deal with a discount or free shipping offer.
Learn more →Behavioral Trigger(Behavior-Based Trigger)
An automated email that sends when someone does something specific on your site or in your product. It reacts to real behavior so the message matches what they just did.
Learn more →Transactional Email(Transaction Email)
Transactional emails are automatic messages sent when someone does something on your site or app, like placing an order or resetting a password. They share the key details about what just happened so people are not left guessing.
Learn more →Triggered Email
A triggered email is a message your system sends automatically when someone does something specific, like signing up, leaving items in a cart, or reaching a milestone. It goes to one person based on their action instead of going to your whole list at a fixed time.
Learn more →