Web View
Also known as: Web Link
A web view is the browser version of your email that opens in a normal web page. It gives people a clear way to read your message if their email client breaks the layout.
A web view is the online version of an email that opens in a browser tab. Instead of loading inside Gmail or Outlook, the full content sits on a web page. The layout, fonts, and images match the original email as closely as possible. It feels like reading a landing page that happens to be your email.
Web views matter when email clients break designs or strip features. If a layout looks cramped on mobile or images will not load, the web view gives people a clean backup. It is also useful for sharing, since subscribers can pass around a link instead of forwarding a messy email. Many teams use web views as a simple archive of past campaigns.
In practice, add a short link near the top of your emails that says something like "View this email in your browser". Keep the wording clear so people know what it does. Before you send a big campaign, click that link and check that images, links, and personalization all look right. Treat the web view as a safety net for important sends.
Related Terms
Email Client(Email Program)
Software or apps people use to read, send, and manage email, such as Gmail or Apple Mail. Different email clients can display the same email in different ways, which affects how your emails look and perform.
Learn more →Email Alias(Plus Alias)
An email alias is a version of your email address that still delivers to the same inbox. It lets you create different addresses for signups and tracking without managing more accounts.
Learn more →Kinetic Email(Interactive Email)
Kinetic email is an interactive email that lets people click, swipe, or tap inside the message instead of going to a web page. It uses HTML and CSS to create simple actions like carousels, accordions, or quick surveys right in the inbox.
Learn more →Triggered Email
A triggered email is a message your system sends automatically when someone does something specific, like signing up, leaving items in a cart, or reaching a milestone. It goes to one person based on their action instead of going to your whole list at a fixed time.
Learn more →