A Brief Overview of Bento's Workflows & Triggers
Ever been stuck on a Workflow and not known what each bit does? We've got your covered in this monster guide.
Workflow
Also known as: Automation Workflow, Email Workflow
An email workflow is an automated series of emails that sends itself based on what a person does or does not do. It uses simple rules to send the right message at the right time without manual work.
An email workflow is a set of emails that send on their own based on simple rules. Someone joins your list, views a product, or makes a purchase, and the next email in the flow goes out. You set the timing, the content, and the conditions once. After that the tool does the sending for you.
Workflows matter because they keep your emails relevant without extra effort. New subscribers get a welcome series instead of a random newsletter. Shoppers who leave a cart get a reminder while they still remember your brand. You stay present without needing to log in and send a campaign every time.
A simple way to start is with one small workflow. Pick a clear trigger such as a new signup or a first purchase. Map three emails that say hello, build trust, then make a clear offer. Turn it on, watch the results, and improve from there.
Related Terms
Send Time Optimization(STO)
A feature that chooses the best time to send each email based on when a person usually opens and clicks your messages.
Learn more →Abandoned Cart Email(Cart Abandonment Email)
An automated email that goes out when someone adds items to their cart but leaves without buying. These emails show what they left behind and usually include a direct link back to their cart. Most businesses send a series of 2-3 reminders over a few days, sometimes sweetening the deal with a discount or free shipping offer.
Learn more →Conditional Logic(If/Then Logic)
Conditional logic is the if/then rules in your email automation that choose what to send based on what each person does or does not do. It helps you send different emails to people in the same flow so each message feels more relevant.
Learn more →Triggered Email
A triggered email is a message your system sends automatically when someone does something specific, like signing up, leaving items in a cart, or reaching a milestone. It goes to one person based on their action instead of going to your whole list at a fixed time.
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