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Max MRR Calculator
Calculate your SaaS revenue ceiling and predict when growth will plateau. Based on the concept by Jason Cohen, this tool shows you exactly where your revenue will top out given your current metrics.
Based on the insightful article
"Max MRR: Your growth ceiling" by Jason CohenIncluding upgrades and reactivations
Percentage lost from cancellations and downgrades
The Formula
Max MRR = New MRR ÷ Cancellation Rate
When monthly cancellation dollars equal new MRR dollars, growth stops.
Your Max MRR
$0
This is your revenue ceiling with current metrics
Growth Status
Concerning
Time to 90% of Max
~0 months
Monthly Churn at Max
$10,000
What Different Cancellation Rates Mean
| Rate | Max MRR | Impact |
|---|---|---|
| 2% | $500,000 | Excellent |
| 3% | $333,333 | Good |
| 5% | $200,000 | Risky |
| 7% | $142,857 | Critical |
| 10% | $100,000 | Critical |
Quick Tips
- • Aim for <3% monthly cancellation for sustainable growth
- • Focus on NRR ≥100% to break the ceiling
- • Small improvements in retention have massive impacts on your ceiling